Riviera Travel has taken a significant step forward in its strategic development by appointing Will Sarson as the new Product Director.
- The new role was created to enhance the company’s innovative and development capabilities as they expand their product offerings.
- Will Sarson brings almost a decade of experience with Riviera Travel, notably in leading product innovation and development.
- Sarson’s expanded remit will now cover all product categories, including river cruise and ocean offerings.
- Joanne Lynn continues to support the European product department as Riviera Travel plans to welcome more ships and expand its range of tours.
Riviera Travel has announced a strategic move in its leadership team by promoting Will Sarson to the newly established role of Product Director. This appointment is a reflection of the company’s commitment to advancing its product innovation strategies and expanding its offerings to meet growing customer demands.
The decision to create this new executive role underscores Riviera Travel’s determination to bolster its ability to innovate and deliver on ambitious growth plans. Chief Executive Phil Hullah highlighted the importance of this move by stating that Will Sarson’s deep understanding of the business and its customers positions him ideally to lead the product development department.
Will Sarson, who has been a pivotal figure at Riviera Travel for nearly ten years, has previously spearheaded innovations in the company’s cruise and long-haul product categories. His new responsibilities will see him overseeing all areas of product development, supported by Joanne Lynn, who retains her role as Head of Product for Europe.
Sarson expressed his enthusiasm about taking on this role, emphasising his commitment to curating exceptional holiday experiences for customers. In his tenure, he has introduced notable innovations, including the solo traveller programme and the Signature escorted touring range.
Riviera Travel’s ongoing efforts to expand and enhance its fleet and touring options are poised for significant advancement under Sarson’s leadership. Joanne Lynn’s continued contributions will ensure a seamless transition and sustained focus on the European market.
Will Sarson’s promotion to Product Director marks a pivotal moment in Riviera Travel’s journey towards enhanced product innovation and expansion.
