Riviera Travel appoints Lloyd Morris, formerly from Globus, as a key account manager for the UK and Ireland.
- This strategic move aims to enhance Riviera’s travel agent relationships and boost brand awareness.
- Lloyd Morris will start on January 22, focusing on trade relationships and market growth.
- Morris brings extensive industry experience, having worked with Cosmos, Globus, and Avalon Waterways.
- Riviera Travel plans further expansion by adding two more key account managers soon.
Riviera Travel has taken a strategic step to reinforce its market presence by appointing Lloyd Morris, an industry veteran formerly with Globus, as the new key account manager for the UK and Ireland. This appointment marks a significant move to enhance the company’s relationships with travel agents and expand brand awareness across these regions.
Starting his new role on January 22, Morris will be primarily field-based, allowing him direct engagement with trade partners. This role is crucial in driving Riviera’s market penetration and boosting its profile amongst travel agencies.
With a robust background in the industry, Morris has previously worked with renowned brands such as Cosmos, Globus, and Avalon Waterways. His extensive experience and established relationships within the trade are expected to contribute significantly to Riviera’s growth ambitions.
Vicky Billing, head of trade and partnerships at Riviera, expressed her enthusiasm over Morris’s appointment, stating, “This appointment is further evidence of our commitment to our agent partners and making Riviera the most trade-friendly brand to work with.” Her comments underscore the company’s ongoing efforts to strengthen trade relations.
Expressing his delight, Morris stated, “I am delighted to be joining the dedicated and talented team at Riviera at this exceptionally exciting time. I look forward to being part of their ongoing success and supporting trade partners in growing their Riviera sales.” His optimism reflects a promising outlook for the brand’s future collaborations in the region.
Looking ahead, Riviera Travel has plans to expand its team by recruiting two additional key account managers. This move indicates the company’s aggressive strategy to solidify its market footprint and continue its upward growth trajectory.
Riviera Travel’s strategic appointments signify a robust commitment to expanding its market influence and fostering strong trade partnerships.
