Recent findings reveal a marked increase in solo travel interest.
- Data from Abta shows 16% of individuals chose solo holidays last year.
- Notably, solo travel among 25-34-year-olds reached nearly one in five.
- The 35-44 age group saw solo travel more than double since last year.
- Insights will be discussed at an upcoming adventure travel conference.
In a recent study by Abta, a significant uptick in solo travel has been observed. The data highlights that 16% of travellers embarked on solo holidays over the past year, rising from 11% the previous year. This emerging trend marks a notable increase from the pre-pandemic statistics of 2019, where 13% of individuals reported solo travel experiences.
A deeper analysis of the age demographics reveals intriguing patterns. Among 25-34-year-olds, solo travelling is becoming increasingly popular, with nearly 19% participating in solitary journeys. This group has shown the highest inclination towards solo expeditions compared to other age categories, signalling a shift in travel preferences among younger adults.
Even more striking is the increase in solo travel among those aged 35-44. This demographic witnessed a remarkable rise, with the percentage doubling from 6% in 2022 to 13% in 2023. Such data suggests a growing acceptance and enthusiasm for solo travelling across various ages.
The findings underscore an important trend within the travel industry; solo travel is garnering increased interest, particularly within these age groups. The adventure travel sector is poised to explore these developments further, as evidenced by discussions planned for an adventure travel conference in April, moderated by G Adventures’ managing director, Brian Young.
According to Graeme Buck, Abta’s communications director, this rise in solo travel reflects a broader interest in unique travel experiences. He articulates, “Our research shows that people are increasingly looking for solo travel experiences, so we’re excited to explore why this style of travel is growing at our Adventure travel conference next month.”
The upward trajectory in solo travel trends highlights evolving holiday preferences across different age groups.
