Travel enthusiasts are increasingly drawn to destinations off the beaten path, such as Albania and Uzbekistan. Recent sales data highlights growing interest in these regions, alongside a resurgence in the Baltics.
- Newmarket Holidays reports a notable increase in bookings for Albania, as their Classic Albania tour gains traction.
- Uzbekistan is captivating travellers with its Ancient Cities of the Silk Road tour, featuring numerous departures in 2025.
- The Baltic Capitals tour, covering Tallinn, Riga, and Vilnius, continues to attract interest due to its rich history and culture.
- Regional departures and airline partnerships are making these less traditional destinations more accessible and appealing to a broader audience.
In recent years, there has been a discernible trend among travellers seeking unique destinations that offer a break from the conventional tourist trails. Albania and Uzbekistan have emerged as preferred choices for those looking for something different. Newmarket Holidays has reported a significant upswing in bookings for these regions, further complemented by a resurgence of interest in the Baltic countries.
Albania, with its rich history and cultural heritage, is now at the forefront of exploration for many travellers. The Classic Albania – Land of the Eagle tour has started to sell out, leading the tour operator to secure additional availability. This tour offers an in-depth exploration of Albania’s traditions, with scheduled departures between April and October 2025.
Uzbekistan’s allure lies in its historical significance as part of the ancient Silk Road. The Uzbekistan – Ancient Cities of the Silk Road tour has captivated travellers, prompting Newmarket Holidays to schedule 15 departures in 2025. This itinerary allows participants to immerse themselves in the country’s storied destinations.
The Baltics are experiencing a renaissance in tourism interest. The Baltic Capitals – Tallinn, Riga & Vilnius tour offers a taste of the region’s history, culture, and natural beauty. With a dozen tours planned from April to October 2025, the diverse itineraries from regional airports, facilitated by partnerships with airlines like KLM, add to the appeal.
David Sharman, Chief Commercial Officer at Newmarket Holidays, highlighted the increasing demand for these destinations. He observed that Albania’s rapid sales, Uzbekistan’s booking surge, and the renewed interest in the Baltics reflect travellers’ desire for memorable yet less traditional experiences. Sharman emphasised that the unique nature of these tours represents a lucrative opportunity for travel agents to expand their offerings.
In summary, the growing interest in Albania, Uzbekistan, and the Baltics underscores a broader trend towards exploring unique, historically rich destinations.
