Ride Shotgun has launched a new integrated PR and social media service, bolstered by the addition of two strategic experts.
- Tom Hemingway and Megan Clarke have joined Ride Shotgun, bringing extensive experience in PR and social media marketing.
- Hemingway’s background includes over 12 years of PR strategy across various industries, enhancing Ride Shotgun’s client offerings.
- Clarke’s expertise spans significant social media campaigns, notably improving engagement and conversions at Sumo Group.
- The strategic appointments align with Ride Shotgun’s ambitions for growth and enhanced client engagement.
In a strategic move to broaden its service offerings, Ride Shotgun has announced the launch of a new integrated PR and social media service, with the appointment of two industry veterans. The agency has introduced Tom Hemingway as Senior PR Strategist and Megan Clarke as Social Strategist, aiming to provide a comprehensive approach to brand and digital PR.
Hemingway, who transitions from his role at Journey Further, brings over 12 years of experience in digital PR strategies. His career features management of PR campaigns across sectors such as insurance, finance, and technology. Tom’s expertise is set to fortify Ride Shotgun’s strategy in building brand awareness and credibility, while significantly enhancing organic search performances for clients.
Clarke, formerly with Sumo Group, excels in developing data-driven social media strategies. Her track record includes increasing social media followings by 676% and conversions by 286%. She is poised to leverage her experience in engaging audiences across platforms like TikTok and LinkedIn, aiming to strengthen customer relationships and foster sustained growth for Ride Shotgun’s clientele.
The new hires will operate under the strategic leadership of Stephen Kenwright, director of strategy and digital marketing, signalling an integrated effort to elevate Ride Shotgun’s market position. Kenwright articulated that these appointments offer an “exciting new offering” that integrates design, CGI, and photography into social content production, thereby enabling the agency to deliver enhanced brand journeys.
This development coincides with recent US expansions and acquisitions by Ride Shotgun, further reinforcing its presence on both coasts of the US. The agency’s global client roster, which includes major names like Intuit and Amazon, is likely to benefit from these strategic enhancements.
As Ride Shotgun continues to expand its team, its workforce now reaches 200 employees across four continents, driving revenues past the $20 million mark. This growth reflects the agency’s commitment to offering innovative and results-driven communication strategies.
The strategic appointments of Hemingway and Clarke are poised to elevate Ride Shotgun’s capabilities, enhancing its client engagement and global reach.
