Regent Seven Seas Cruises has initiated a partnership with Aston Martin Aramco Formula One Team.
- This collaboration marks the cruise line’s entry as the official global cruise partner of the team.
- UK travel agents can win an Aston Martin VIP race experience at Silverstone in July 2024.
- The partnership also promises unique shoreside experiences including tours of the AMR Technology Campus.
- Regent Seven Seas Cruises aims to target affluent audiences with these luxury experiences.
Regent Seven Seas Cruises has entered into an eminent partnership with the Aston Martin Aramco Formula One Team, thus becoming the team’s official global cruise line partner. This strategic alliance is set to enhance Regent’s brand visibility among affluent audiences, aligning with the high-performance prestige associated with Formula One.
In celebration of this alliance, Regent Seven Seas Cruises is offering an exclusive competition for UK agents, providing the chance to experience an Aston Martin Aramco VIP race at the iconic Silverstone circuit between 5-7 July 2024. The thrilling package comprises a comprehensive tour of the Aston Martin garage, an opportunity to meet the driver ambassadors, and enjoy gourmet food and fine wines throughout the day, ensuring an unforgettable experience for those lucky enough to win.
The winner of this exceptional prize will be chosen randomly and announced live during a Regent webinar scheduled for 8 May 2024. To be considered, agents are required to enter the competition by 5 May. This initiative represents a significant opportunity for agents to not only increase their engagement with the brand but also to deepen their understanding of this prestigious partnership.
Moreover, the collaboration will extend beyond the racetrack as Regent plans to develop exclusive shoreside programmes. For example, VIP driving experiences and intricate tours of the AMR Technology Campus located in Silverstone are on the horizon. Such programmes are poised to provide guests with unparalleled insights into the world of Formula One, while enjoying the luxury cruise experiences that Regent is renowned for.
Paul Beale, vice president of sales UK for Regent Seven Seas Cruises, expressed enthusiasm about this undertaking, highlighting that the union of these two iconic luxury brands promises to introduce the cruise industry to a broader affluent audience, thereby invigorating sales opportunities through their unique Spotlight Voyages. Regent’s president, Andrea DeMarco, echoed this sentiment, emphasising the shared values of excellence and luxury between the two brands.
This collaboration represents a promising synergy between luxury travel and high-performance sports, poised to captivate and engage upscale audiences.
