Princess Cruises has reached record levels of engagement with travel agents, spearheaded by UK & Europe sales director Nick Hughes.
- The company hosted over 2,600 agents throughout 2023, a landmark achievement for the cruise line.
- Family day ship visits emerged as a standout success, showcasing the cruise line’s suitability for all ages.
- In-person events, including regional and training sessions, were hosted for the first time in over three years.
- Additional regional and training events are planned to further enhance agent engagement by year-end.
Princess Cruises, under the guidance of Nick Hughes, has significantly increased its engagement with travel agents in the UK and Europe, achieving unprecedented levels of interaction. By the conclusion of 2023, the cruise line is set to have engaged with more than 2,600 agents, marking a new record in its efforts to strengthen ties with the travel industry.
Among the various initiatives, the family day ship visits stand out as particularly impactful. These events allowed agents to bring their families on board, offering a comprehensive experience of Princess Cruises’ family-oriented offerings. A new-to-cruise agent, who attended one of these visits with her teenagers, expressed surprise at the suitability of cruises as a family holiday option, stating, ‘Princess caters for the whole family… making it the perfect holiday choice.’
In addition to on-board experiences, Princess Cruises has revitalized its in-person engagements by hosting regional events and training initiatives across the country for the first time in over three years. These events provided crucial opportunities for direct interaction with frontline agents, reinforcing relationships and expanding their understanding of the product offerings.
Looking ahead, Princess Cruises is committed to continuing its support and engagement with travel agents through additional regional and training events before the end of the year. This proactive approach highlights the company’s dedication to maintaining strong industry connections and equipping agents with the necessary knowledge and experiences to promote their cruises effectively.
Princess Cruises is poised to continue its innovative and effective engagement strategies with travel agents, ensuring sustained collaboration and growth.
