In 2023, the Cruise Challenge achieved record attendance with over 700 travel agents participating in the events.
- The Cruise Challenge travelled extensively across the UK, providing a unique training platform for travel agents.
- The event’s innovative format combined informative presentations with a gameshow experience, enhancing learning.
- Cruise lines from various sectors, including ocean, river, expedition, and luxury, actively participated, offering diverse prizes.
- Plans for 2024 include expanding the number of events, with 15 scheduled across major UK cities.
The Cruise Challenge, in its 2023 edition, marked a significant milestone by engaging more than 700 travel agents across the United Kingdom. This achievement highlights the increasing interest and commitment from professionals in the travel sector towards enhancing their knowledge and expertise in cruise offerings.
Within a year, the event traversed multiple UK cities, bringing its distinctive training model to a wide audience. This approach not only widened the reach of the event but also ensured that agents from different regions could benefit from the specialised training provided.
Central to the event’s allure was its unique format, which ingeniously blended traditional informative presentations with an interactive gameshow component. This setup effectively facilitated learning in an engaging manner, enabling agents to absorb information in a dynamic and enjoyable setting.
The Cruise Challenge saw participation from a broad spectrum of cruise lines, encompassing ocean, river, expedition, and luxury segments. These participating organisations contributed significantly by offering a variety of enticing prizes which enhanced the overall experience. Notably, Fred Olsen Cruise Line awarded five cruises, while Princess Cruises offered ship visit opportunities, showcasing the practical benefits available to attendees.
Looking ahead, the organisers have announced a plan for expansion in 2024, with 15 events planned throughout the year. These sessions are set to take place in key urban centres such as Leeds, Belfast, Southampton, Manchester, London, and Edinburgh, indicating a strategic move to maximise reach and impact.
The Cruise Challenge’s success in 2023 sets a promising precedent for its future expansion.
