Not Just Travel has achieved a significant milestone with record-breaking cruise bookings in September, surpassing any previous month in its 22-year history.
- The company saw a remarkable fourfold increase in cruise sales compared to the same period last year, attributed to strategic market expansion and enhanced training programmes.
- Engagement with cruise sales rose by over 80% among travel consultants, driven by successful partnerships with key cruise lines.
- Chief Commercial Officer Chris Harrison highlighted the substantial rise in both sales and average booking value, crediting strong partnerships for this success.
- The company’s recent initiatives, including the Cruise Division and various training programmes, positioned it favourably in the competitive market.
In an impressive display of growth and strategy, Not Just Travel has reported a record-breaking surge in cruise bookings for September, marking it as the most successful month in the company’s extensive history. Established in 2001, the travel agency’s cruise sales have quadrupled compared to the same timeframe last year. This dramatic increase is largely attributed to the company’s strategic expansion into the cruise industry, facilitated by comprehensive agent training programmes.
The firm’s internal campaign, ‘Breaking Waves’, played a pivotal role in driving this success, fostering partnerships with renowned cruise lines that have greatly enhanced engagement and sales. As a result, there has been over an 80% increase in the number of travel consultants actively selling cruises, further solidifying the company’s foothold in the market.
Reflecting on this achievement, Not Just Travel’s Chief Commercial Officer, Chris Harrison, remarked on the exceptional sales performance, stating, “Not only have sales been phenomenal, the average value of bookings has increased dramatically, ultimately generating more earnings.” This uptick in sales and booking values underscores the effectiveness of the company’s enhanced focus on partnerships with key cruise partners, which has intensified engagement through improved training and product promotion.
The recent surge in bookings coincides with Not Just Travel’s launch of several targeted initiatives since September 2022. These include the establishment of a dedicated Cruise Division, the Cruise Mastery programme, a Circle of Excellence for ultra-luxury travel, as well as strategically curated seminars at sea and international mastery retreats, all contributing to their strengthened market position.
This unprecedented success highlights Not Just Travel’s effective strategies and their potential for future growth within the cruise industry.
