A record response from travel agents has been recorded as part of an innovative competition by Cunard, aiming to secure a place on the new Queen Anne.
- Over 5,600 bookings were made by 856 individual travel agents during the incentive period.
- More than 90% of the bookings were entered into the competition draw, marking the highest engagement rate for such an event.
- 135 winners will be chosen and informed by Cunard’s trade team for a unique experience on Queen Anne.
- The competition highlights Cunard’s successful engagement strategies with its valued agent partners.
In an unprecedented move, Cunard’s latest competition initiative has garnered a historic response from travel agents. This competition, aiming to win a place on the newly launched Queen Anne, saw 5,626 bookings made through 856 travel agents, illustrating the high level of interest and participation in the event. Such a large number of bookings speaks volumes about the appeal of the Queen Anne, as well as Cunard’s effective marketing strategies.
Remarkably, over 90% of these bookings were entered into the draw, showcasing the highest participation rate ever noted for an agent competition by the line. This significant uptake not only reflects the enthusiasm within the travel community but also underscores the success of the promotional tactics employed during the campaign.
A total of 135 agents will be selected as winners today. This selection will be conducted by Cunard’s dedicated trade team, who will ensure that these fortunate individuals are notified promptly. The winners will have the unique opportunity to attend the operational test overnight on Queen Anne in Southampton on April 29, a coveted experience reserved for the most engaged agents.
The competition was designed to involve agents through the Shine Rewards Club, a loyalty scheme that rewards bookings with entry into the draw. This approach has evidently paid off, with agents heavily participating and showing eagerness to be part of Queen Anne’s journey. Angus Struthers, the global marketing and EMEA sales vice president, expressed his enthusiasm by stating, “The excitement for the much-anticipated arrival of Queen Anne is growing by the day and the phenomenal engagement with the competition proved that our valued agent partners are feeling the same way.”
Cunard’s Queen Anne competition stands as a testament to successful engagement strategies, drawing impressive agent participation and anticipation for the new ship.
