Employee engagement in the transport industry significantly boosts productivity and loyalty, according to recent insights.
- Drivers form the core of logistic operations, acting as the brand ambassadors of their companies.
- Lack of interaction with management in remote roles can negatively impact motivation and performance.
- Suttons Tankers’ approach to enhancing driver engagement has delivered notable improvements.
- Effective engagement programmes ensure high service standards and operational success.
Employee engagement has become a pivotal concept within the transport industry, and its significance cannot be understated. In the logistics sector, drivers sit at the heart of operations, embodying the principles and values of their organisations. They are not only the face of the company to clients but are also integral in maintaining the company’s reputation and service standards.
In an era where remote working has become the norm, particularly within logistics due to the geographical spread of operations, a noticeable disconnect has emerged between drivers and upper management. This lack of regular interaction has been shown to lead to diminished motivation and lower performance outcomes. Ensuring drivers remain engaged and connected is therefore essential for operational excellence.
At Suttons Tankers, significant efforts have been made to bridge this gap, recognising the clear benefits of driver engagement. By reinforcing the role of the regional operations support structure, Suttons has ensured a consistent management presence at each major site, offering daily interactions for drivers. For smaller outposts, scheduled visits ensure that drivers receive regular updates and support.
The proactive measures taken by Suttons, such as presence of operations managers at shifts, safety briefings, and regular training, have fostered a sense of involvement among drivers. According to driver Joel Hildago, having managerial support visible at the start or end of shifts is reassuring. Such practices ensure that the workforce remains informed and motivated.
Feedback from Suttons Tankers’ engagement surveys underscores the tangible outcomes of their engagement strategies. With most drivers envisioning long-term employment with the company and a vast majority understanding their roles, the positive impact of structured engagement is evident. This has spurred further initiatives such as increased senior management presence and town hall meetings.
Ensuring public safety is paramount for drivers like Steve Shrewsbury-Gee, who demonstrates a high level of responsibility in his duties. The training and resources provided by Suttons enable drivers to prioritise safety efficiently. Steve’s comments highlight the importance of management support in executing their roles effectively, which involves safeguarding both customers and the general public.
Suttons Tankers is also exploring technological interventions to enhance communication through tablet-based systems for drivers at remote locations. This development aims to facilitate regular, interactive briefings and updates, further enhancing the engagement level and operational integration of drivers in distant regions.
The commitment to driver engagement at Suttons Tankers exemplifies the critical role it plays in ensuring operational success and service excellence.
