The Modern World has spearheaded RBC’s dynamic rebranding.
- RBC, formerly The Ruth Badger Consultancy, unveils its new identity.
- A fresh brand hierarchy introduces sub-brands and redefines purpose.
- Enhanced visual identity retains key elements while adding vibrancy.
- Leadership at RBC is further strengthened with new appointments.
The Modern World, a design studio based in Warrington, has led the comprehensive rebranding of RBC, previously known as The Ruth Badger Consultancy. The rebrand signifies a significant evolution as RBC celebrates its 18th year, marking a transformative phase in its business strategy. The redesign includes a new brand hierarchy, positioning, purpose statement, and a refined value proposition, all culminating in a robust visual identity.
Retaining the original red, which holds substantial brand equity, the colour palette has been revitalised to appear brighter and more vibrant, complemented by supporting colours. Typography plays a crucial role in conveying RBC’s personality, with bold and expressive fonts selected to reflect its core messaging effectively. Ruth Badger, founder and director, praised The Modern World’s innovative approach, describing it as empowering and beyond traditional rebranding exercises.
RBC now boasts a comprehensive suite of brand assets for digital and print, alongside a redesigned website showcasing subtle animations and interactive features. Matt Lewis, creative director at The Modern World, emphasised the deep collaborative journey with RBC, highlighting the authentic representation achieved through the rebranding. The focus on SEO from the outset also played a vital role in shaping content suited to RBC’s new identity.
RBC’s consultancy, renowned for aiding SME growth, is built on principles of knowledge transfer, focus, and empowerment. The rebranding effort aligns with RBC’s strategic approach, identifying growth barriers, upskilling teams, and implementing effective strategies. This ensures sustained growth even after consultancy phases are concluded. With the brand launch, RBC has strengthened its leadership, appointing Julie Hughes and Fiona Kelly as directors, joining Ruth Badger and Jackie Hall as equity partners.
Founder Ruth Badger articulated the ethos driving RBC’s refreshed consultancy offering, poised to challenge traditional business growth paradigms. She highlighted the consultancy’s distinctive approach to providing practical, unembellished advice tailored to individual business needs. The rebranding reflects RBC’s commitment to transforming business practices, positioning itself as a leader in business extraordinary rather than business as usual.
RBC’s rebranding by The Modern World symbolises a significant step forward, embodying its evolving consultancy ethos and strengthened leadership.
