Womenswear retailer Quiz has launched an opulent new flagship store at Manchester’s Trafford Centre. This 2,500 square foot space offers a premium shopping experience.
The newly opened store combines modern design with luxurious elements, featuring porcelain flooring and gold accents. LED displays enhance the visual appeal, while crystal chandeliers add an elegant touch to the fitting rooms.
A New Era for Quiz in Manchester
Located at 126 Regent Crescent, the new store replaces the former city centre location. This transition marks a significant upgrade in terms of both space and ambience.
The flagship is part of Quiz’s expansion strategy, increasing its standalone UK stores to 68, with Manchester now hosting two locations in Trafford Centre and Arndale.
Design and Ambience
The store’s design reflects Quiz’s latest brand concept, merging modern aesthetics with boutique sophistication. Key features include LED display screens and luxurious porcelain flooring.
Gold accents throughout the store contribute to a modern, chic atmosphere, enhancing the customer experience. The fitting rooms, adorned with crystal chandeliers and LED mirrors, offer an exceptionally stylish environment.
Product Offerings
Quiz’s flagship stocks a diverse range of products. These include occasionwear, casualwear, footwear, and accessories, catering to various customer needs.
Notably, the store also features Quiz’s Dubai-inspired ‘summer luxe’ collection, appealing to both local and international shoppers.
The assortment of offerings aims to attract a broad customer base, ensuring there’s something for every fashion preference. This diversity in products underscores Quiz’s commitment to inclusivity within the fashion market.
Management Perspectives
Lyndsey Burgess, area manager at Quiz, expressed confidence in the store’s ability to draw both loyal and new customers. She highlighted the emphasis on providing an exceptional in-store experience.
‘Our brand-new, larger store is designed to maintain the high standards of customer experience Quiz is known for,’ Burgess commented, underlining the store’s role in the company’s broader retail strategy.
Strategic Significance
The opening of this flagship is a key component of Quiz’s strategy to strengthen its retail presence. By positioning a lavish store in a prime location, Quiz enhances its brand visibility.
The Trafford Centre’s high footfall and diverse customer base present an ideal opportunity for Quiz to engage with a wide audience. This move is indicative of the brand’s ambitions to scale its operations effectively.
Customer Expectations
Shoppers visiting the new store can expect a blend of luxury and contemporary fashion. The carefully curated interior is designed to elevate the overall shopping experience.
Quiz aims to appeal to a growing number of fashion-conscious consumers by offering both trend-driven pieces and classic wardrobe staples.
With its strategic product placement and elegant store design, Quiz sets a new benchmark for retail in Manchester.
Conclusion and Future Outlook
The Quiz flagship at Trafford Centre epitomises the retailer’s commitment to luxury and style. With its sophisticated design and varied product range, it’s poised to become a key shopping destination.
This opening symbolises a new chapter for Quiz, reinforcing its status as a leader in the fashion industry while setting the stage for future growth and success.
The launch of Quiz’s flagship store at the Trafford Centre marks a pivotal moment in the brand’s expansion efforts. With its compelling mix of modern design and diverse offerings, the store is set to attract a wide array of customers.
This strategic move not only enhances Quiz’s physical retail footprint but also strengthens its brand presence in a competitive market.
