As the travel industry enters its peak booking period, Pure Luxury has unveiled a compelling new incentive for agents. This initiative aims to boost demand during the colder months with exclusive trips and offers.
- Agents have the opportunity to visit Dubai or Thailand through the new Late Escapes campaign.
- A 60-page brochure introduces a range of last-minute travel options and special offers across multiple destinations.
- The campaign includes a competitive fam trip to Dubai’s new Jumeirah Marsa Al Arab resort.
- Agents must make a Pure Luxury booking by October 31 to participate in prize draws.
Pure Luxury is capitalising on the peak booking period by launching its Late Escapes campaign, an initiative designed to meet the growing demand for holiday bookings as the darker months approach. The campaign offers travel agents a unique opportunity to win trips to Dubai or Thailand, adding an exciting element to the booking process.
A comprehensive 60-page brochure has been released, showcasing a wide array of last-minute holiday options across various regions, including Dubai, Arabia, Africa, the Caribbean, and Europe. More than 40 special offers are available, catering to a diverse range of travellers looking for spontaneous getaways.
As part of the campaign, Pure Luxury is providing four agents with the chance to win a coveted spot on a familiarisation trip to the newly opened Jumeirah Marsa Al Arab resort in Dubai. This initiative not only incentivises agents but also strengthens their destination knowledge, ultimately enhancing their ability to sell more effectively.
Furthermore, agents have an additional chance to secure a luxury 10-night multi-centre holiday to Thailand. To be eligible for these exclusive trips, agents must book a Pure Luxury package between September 3 and October 31.
According to Sarah Lancashire, Marketing Director, the initiative addresses the heightened desire for travel during this time, with options such as Christmas shopping in New York or celebrating New Year in Australia providing inspiration within the Late Escapes offers.
Pure Luxury’s Late Escapes campaign strategically utilises seasonal travel desires to enhance booking activity while offering agents valuable incentives.
