Pure Luxury has unveiled a new tailor-made brochure following a notable rise in demand for customised holidays.
- Weekly incentives offer agents a chance to win gift vouchers by booking with Pure Luxury.
- The brochure boasts 35 diverse itineraries across global locations including Europe and the Far East.
- Mark Henderson emphasises the bespoke nature of the holidays, catering to unique travel desires.
- The initiative includes both digital and print materials to aid agents in inspiring clients.
Pure Luxury has introduced a new brochure highlighting bespoke travel experiences amidst increasing consumer interest. This move comes as a response to a significant rise in demand for custom-made luxury travel options. Agents are incentivised with weekly opportunities to win gift vouchers, simply by booking a Pure Luxury holiday in the designated period.
The comprehensive 100-page brochure features 35 itineraries spanning globally, including destinations such as Arabia, the Indian Ocean, and Oceania. Each itinerary is crafted to offer a unique experience, designed to cater to the growing trend of personalised travel.
Mark Henderson, head of specialist product, notes the brochure as a pioneering step for the brand’s Tailormade Escapes segment. He highlights the industry’s shift towards providing customised luxury holidays that are both diverse and tailored, drawing on feedback to meet client desires for memorable travel moments.
Henderson states, “We’ve seen a significant increase in requests for custom-made luxury holidays, built with our amazing collection of worldwide properties and experiences.” This commitment to cutting-edge travel solutions is supported by both printed and digital material, distributed to 300 agents with additional resources available online.
One highlighted itinerary is a 12-night Greek island tour, offering luxurious accommodation and private transfers at a starting cost of £6,159 per person. This package is just one example of the brochure’s diverse offerings, catering to exclusive travel desires.
The launch of this brochure underscores Pure Luxury’s commitment to meeting the increasing demand for bespoke travel experiences.
