PTS appoints Miya Gilritchie amidst strategic growth plans, stepping in after Emma Taylor’s departure in May.
- Gilritchie is entrusted with managing crucial relationships between agents and suppliers.
- Her role encompasses full responsibility for revenue and acquisition strategies.
- Gilritchie is expected to synergize with the marketing team to boost brand awareness.
- Her extensive industry background includes launching Teldar in the UK.
In a strategic move, Protected Trust Services (PTS) has appointed Miya Gilritchie as their new commercial and partnerships manager. This decision comes as a pivotal element in the company’s expansion efforts, particularly following the exit of Emma Taylor, the previous commercial manager. The appointment was announced with a statement from PTS executive director Emma Collis, who expressed enthusiasm for the new chapter.
Gilritchie is stepping into a role that requires adept management of crucial relationships between agents and suppliers, which are essential to PTS’s operations. Her responsibilities are not limited to this; she also holds complete accountability for the company’s revenue and acquisition initiatives. Such a role demands a strategic vision and comprehensive understanding of market dynamics.
Furthermore, Gilritchie’s position entails working closely with the marketing division to enhance the brand’s profile and recognition in a competitive industry. This collaborative approach is seen as essential for the success of PTS’s broader objectives, especially in the dynamic landscape of the travel sector where brand positioning can significantly impact market presence.
Gilritchie brings to PTS a wealth of experience, having previously worked with the B2B hotel booking platform Teldar. Her role at Teldar was distinguished by her successful launch of the brand in the UK, where she served as head of development. Additionally, her career includes stints at Bedsonline, TravelCube, and Attraction World, each contributing to her comprehensive industry expertise.
Miya Gilritchie’s appointment signals a focused and strategic approach by PTS in strengthening its market position.
