In a recent development, Andreas Nicolaides has been elevated to the position of Director of Trade and Channels Marketing at John Lewis Partnership.
- Nicolaides joined John Lewis last year to spearhead a newly formed customer planning team.
- His new responsibilities encompass media planning, customer planning, and marketing channels including PPC, SEO, and social media.
- Prior to this, he served as Group Marketing Director at N Brown Group and has held significant roles at iProspect, MBNA, and Moneysupermarket.
- Nicolaides was recognised as one of Prolific North’s top brand marketers this year.
In a notable career advancement, Andreas Nicolaides, an established figure in marketing, has confirmed his promotion to Director of Trade and Channels Marketing at John Lewis Partnership. This change showcases his contribution to the company since his inception last year, where he was tasked with leading a pioneering customer planning team.
Nicolaides’ promotion places him at the helm of a broad array of marketing and customer-centric initiatives. His strategic oversight now includes media planning, customer planning, and a diverse spectrum of marketing channels such as Pay-Per-Click (PPC), Search Engine Optimisation (SEO), Affiliates, Programmatic, Social Media, Customer Relationship Management (CRM), and Local Marketing.
Before joining John Lewis, Nicolaides made significant strides at N Brown Group, where he served for four years. His tenure included roles as Group Marketing Director and General Manager of the Simply Be brand, underscoring his capacity to manage and innovate within leading marketing divisions.
Furthermore, Nicolaides’ professional journey includes impactful positions at iProspect in Manchester, as well as MBNA and Moneysupermarket in Chester. These roles have equipped him with a diverse skill set and a wealth of experience, crucial for his strategic position at John Lewis.
His recognition earlier this year as one of Prolific North’s top brand marketers further cements his status as an influential figure in the marketing domain. His contributions continue to drive forward the strategic objectives of his current role.
Andreas Nicolaides’ promotion is a testament to his significant expertise and strategic vision within the marketing sector.
