Prohire, a leader in vehicle hire services, promotes Susan Shardlow to chief financial officer, solidifying their strategic vision.
- Susan Shardlow transitions from interim CFO, where she excelled since December 2023, to a permanent role, bringing extensive experience to Prohire.
- Her diverse background includes leadership roles in finance transformation, particularly in asset rental sectors like construction and recycling.
- Shardlow’s appointment is pivotal to Prohire’s growth strategy, as she aims to enhance customer-focused and sustainable practices.
- Under her financial leadership, Prohire’s alternative fuels division, Progreen, is poised for expansion, supporting net zero ambitions with 26% eco-friendly vehicle deployment.
Prohire, a prominent player in the commercial vehicle hire and fleet management sector, has strategically advanced Susan Shardlow from interim to full-time chief financial officer (CFO). Since holding the interim role from December 2023, Shardlow has leveraged her extensive expertise, which spans over 30 years in various corporate and private equity environments, to steer the company towards its growth objectives.
Shardlow’s appointment is a testament to her vast experience managing traditional finance functions and leading transformational projects. Her previous roles, particularly as interim CFO at Taziker—a company involved in structural refurbishments and protective coatings—have equipped her with the skills required to excel at Prohire. Her tenure as a non-executive director at Hanley Economic Building Society and her nine-year service on the board of Staffordshire Housing Group further underscore her adeptness.
Her new role at Prohire is to significantly contribute to the company’s growth strategy, which targets enhancing sustainable operations. Shardlow expressed enthusiasm for Prohire’s customer-centric approach and its commitment to continuous improvement. “Prohire is a growing business with an exciting future, and I’m delighted to join the team on a permanent basis,” she stated, highlighting Prohire’s dedication to sustainability through its Environmental, Social, and Governance (ESG) strategy.
Prohire has shown significant advancements in promoting sustainable practices, particularly through its Progreen division, launched in 2021. The division focuses on helping customers achieve net zero by providing zero-emission vehicle technologies. As of March 2024, 26% of Prohire’s newly deployed vehicles incorporate alternative technologies, marking significant progress in their sustainability journey.
Managing Director Jay Edwards has welcomed Shardlow’s appointment, noting her profound financial and operational expertise, especially within private equity-backed firms. Edwards remarked, “Susan brings a wealth of experience and knowledge to Prohire… as we continue in our mission to lead the charge in sustainable vehicle hire.” This sentiment reflects the company’s forward-thinking agenda and ambition to be a leading force in environmentally-conscious vehicle hire.
Susan Shardlow’s elevation to CFO marks a significant step in Prohire’s agenda for growth and sustainability.
