ProCook’s sales surged by 8.8% to £17 million in Q2, thanks to strong retail and online growth.
- The second quarter saw like-for-like sales increase by 4.7%, with retail and ecommerce up by 7.1% and 12.2%, respectively.
- In the first half, sales rose by 7.5% to £28.3 million, with a 4.2% increase on a like-for-like basis.
- ProCook plans to open ten new stores this financial year, improving brand awareness and market share.
- CEO Lee Tappenden emphasizes the brand’s focus on sustainable and profitable growth for stakeholders.
ProCook’s second-quarter performance shows a significant increase in sales, rising by 8.8% to reach £17 million. This growth has been attributed to robust performance across both retail and online platforms. Such an uptick in sales is indicative of ProCook’s strategic initiatives and successful market positioning.
During this quarter, ProCook experienced a like-for-like sales rise of 4.7%. Retail and ecommerce sectors reported growth figures of 7.1% and 12.2%, respectively. These numbers reflect the company’s effective strategies in harnessing market opportunities and enhancing customer engagement across channels.
For the first half of the year, ProCook’s sales amounted to £28.3 million, marking a 7.5% increase compared to the previous period, with a like-for-like increase of 4.2%. These figures denote the company’s consistent performance and resilience in an evolving market landscape.
ProCook has laid out plans to expand its retail presence by opening ten new stores within the current financial year. Four stores have already been launched in the first half, with five more set to open by the end of November. This expansion is set to boost brand visibility and capture a greater share of the fragmented kitchenware market.
CEO Lee Tappenden has articulated that the expansion aims to build on existing momentum and outperform market expectations. He stressed the importance of strong product availability and new store performances to ensure ProCook is well-placed for peak trading periods. The focus remains on creating a customer-centric business model that promises sustainable and profitable growth.
ProCook’s strategic expansion and strong sales performance position it advantageously for future growth in the kitchenware market.
