Her Royal Highness The Princess Royal graced Multimodal 2024, showcasing Transaid’s impactful initiatives.
- A new Transaid-liveried trailer debuted at the event, set to travel UK roads promoting Transaid’s projects.
- The Princess Royal engaged with numerous industry representatives, underlining the charity’s extensive network.
- Andrew Malcolm celebrated a decade of collaboration between The Malcolm Group and Transaid at the trade show.
- Transaid CEO Caroline Barber praised the Princess’s involvement, highlighting her deep connection with the charity.
Her Royal Highness The Princess Royal attended the Multimodal 2024 trade show at the NEC, underscoring her commitment as patron of the transport and logistics charity Transaid. During this prestigious event, she witnessed the presentation of a new Transaid-branded trailer, which has been linked to an ATL Haulage tractor unit. This vehicle, upon conclusion of the show, will traverse the UK, serving as a moving advertisement for Transaid’s crucial road safety and health projects in sub-Saharan Africa.
The Princess Royal’s involvement did not stop at viewing the trailer. She also spent meaningful time engaging with several exhibitors and attendees, reinforcing the charity’s robust connections within the transport sector. Among those she interacted with were representatives from esteemed companies such as CCL Logistics, Fagan & Whalley, Freightliner, and Maersk. Her engagement with industry leaders highlights the importance of collaboration in furthering charitable objectives.
Andrew Malcolm, chief executive of Malcolm Group, expressed pride in the decade-long partnership with Transaid. He reflected on the significant opportunities this collaboration has provided, enabling participation in impactful activities such as cycle challenges and partner trips. His remarks underscore the tangible benefits of corporate partnerships in supporting charitable missions.
Caroline Barber, the chief executive of Transaid, acknowledged the trade show’s vital role within their annual agenda. She lauded the presence of Her Royal Highness, noting her ability to convey the charity’s mission to its partners and supporters effectively. Barber’s comments emphasize the weight of royal patronage in enhancing an organisation’s credibility and reach.
The Princess Royal’s visit to Multimodal 2024 has highlighted the ongoing impact of Transaid’s initiatives, strengthening ties with key industry players.
