Princess Cruises emphasises strong relationships with UK travel agents amidst growth plans.
- Ship delivery delays explained as a careful approach to ensure passenger safety and experience.
- Minimal impact from Middle East conflict on itinerary demand is reported.
- The ‘Princess Plus’ package is tailored specifically for UK passengers.
- Princess Cruises’ unique selling point combines big ship choice with small ship personalisation.
In a recent interview, John Padgett, President of Princess Cruises since October 2021, highlighted the integral role UK travel agents play in the company’s growth strategy. He characterised these agents as “incredibly important” as the brand seeks to expand further within the UK market. Padgett underscored Princess Cruises’ commitment to maintaining excellent relationships with trade partners, which he sees as vital to delivering top-notch service to clients.
Padgett addressed the delays in delivering the new Sun Princess ship and the subsequent deferment of the Star Princess launch from July 2025 to September 2025. He assured that such decisions, while difficult, are made carefully to prioritise passenger safety and the quality of the cruising experience. He remarked, “It’s because the most important thing is that we sail a great ship that’s safe and has a great experience, so if we can’t do those two things, we’re going to cancel that cruise.” This approach reflects a broader strategy to manage risks effectively and enhance client satisfaction.
Despite regional disruptions from the Middle East, Princess Cruises has experienced negligible impacts on its demand. Padgett confirmed only minor itinerary changes with no significant effect on customer interest, asserting the company’s robust position in various global markets, including those in Alaska, Australia, New Zealand, and Japan.
The ‘Princess Plus’ package, which includes amenities such as drinks, internet, and gratuities, was specifically designed with the UK audience in mind. This move underscores Princess Cruises’ strategy to offer a personalised cruise experience that aligns with the preferences and values of the UK market, further distinguishing it from competitors.
Padgett articulated Princess Cruises’ unique position as the sole provider of the combined offerings of large ship amenities and small ship personalisation. This unique selling point has reportedly earned the line high occupancy rates and exceptional customer feedback scores, reinforcing the brand’s strong foothold within the UK and beyond.
Princess Cruises continues to strengthen its presence in the UK market while prioritising safe and high-quality cruise experiences.
