Princess Cruises is gearing up to launch the first ship of its new Sphere-class, the Sun Princess, in early 2024.
- The vessel marks an evolution in cruise technology, being the line’s first to use LNG power for enhanced efficiency and reduced emissions.
- Nick Hughes, Princess Cruises’ UK and Europe sales director, emphasises staying true to the brand’s heritage while innovating.
- Significant enhancements in onboard dining, activities, and entertainment, including the Santorini-inspired Dome, are anticipated.
- The introduction of these innovations aligns with a strategic shift in brand messaging, celebrating Princess’ renowned service and experience.
Early next year, Princess Cruises will unveil the Sun Princess, the inaugural member of its Sphere-class fleet. This vessel is not just a new addition but signifies a transformative step for the company, as it embodies advanced technological advancements such as LNG power to increase energy efficiency and lower carbon emissions, illustrating the cruise line’s commitment to environmental sustainability.
Nick Hughes, appointed as the line’s sales director for the UK and Europe in October of the previous year, highlights that while Princess Cruises ventures into new territories with technological innovations, it remains anchored to its historical excellence in service and hospitality. This dual focus ensures that the essence of what has made Princess Cruises a cherished brand over the years is preserved even as it charts new waters.
The Sun Princess is filled with novel offerings poised to enhance the cruising experience. Among its most anticipated features is the Dome, an entertainment venue drawing inspiration from the iconic terraces of Santorini. Furthermore, the ship will offer a variety of new dining and activity options, further contributing to a diversified and enriched onboard experience for guests.
In conversation with Gary Peters, Nick Hughes revealed that the experiences introduced with the Sun Princess would ‘set the scene’ for further expansion, including the debut of the Star Princess scheduled for August 2025. The strategic aim of these developments is not just about fleet enhancement but also expanding opportunities for guests and trade partners through innovative partnerships and fresh engagements.
Princess Cruises is also reframing its brand message with a ‘come feel the love’ approach, drawing from the nostalgic charm of the Love Boat legacy. Hughes explains that this initiative is intended to resonate with trade partners by showcasing what makes Princess Cruises a preferred choice. This includes comprehensive toolkits, training, and ship visits, positioned to educate and engage partners effectively. A pathway is being carved to enhance partner relations with generous agent support, ensuring that the ‘Princess difference’ is both experienced and appreciated firsthand.
The launch of the Sun Princess and upcoming innovations illustrate Princess Cruises’ dedication to blending heritage with forward-thinking developments.
