Prestige Travel aims to enhance its offerings with new cross-border itineraries in its latest US brochure. The move follows the impressive success of its Canada programme.
- The newly expanded brochure will feature a wide array of travel options, including self-drive tours, rail journeys, and cruises.
- Key itineraries include a Deep South Self-Drive experience, offering an immersive journey through New Orleans, Memphis, and Nashville.
- Trade relationship manager highlights their commitment to exceptional service and innovative travel solutions.
- Upcoming marketing efforts involve agent familiarisation trips, webinars, and event promotions to boost interest in the new brochure.
Prestige Travel is set to broaden its scope by incorporating cross-border itineraries into its latest US brochure, a decision inspired by the remarkable success observed in its Canadian counterpart. By introducing these new offerings, the operator seeks to capitalise on existing framework and elevate its product range, effectively catering to a wider audience with diverse travel interests. The brochure, consisting of 164 pages, will be distributed to travel agents imminently, providing a comprehensive overview of the new tours available.
The brochure showcases an extensive variety of travel experiences designed to cater to diverse consumer needs. Travellers can choose from self-drive tours, such as the intriguing Deep South Self-Drive priced from £2,400, inclusive of flights. This package offers a richly cultural itinerary, covering three nights each in New Orleans, Memphis, and Nashville, accompanied by a seven-day car rental, ensuring a comfortable and exploratory experience. Further features include escorted tours, cruises, wildlife interactions, and unique accommodations, solidifying the brochure’s appeal to varied traveller preferences.
Denise Hunn, the programme manager responsible for the successful Canadian programme, remarked on leveraging their expertise to introduce cross-border itineraries to the US market. She highlighted the strategic inclusion of regions such as Caribbean Islands and Bermuda, either as extensions to US tours or as independent travel packages. The team’s seasoned experience in these areas underpins the high quality of the offerings, promising customers an unforgettable travel experience with substantial value.
Joe Lavers, the trade relationship manager, spoke of the ‘Prestige Way’, a hallmark of the operator’s commitment to delivering exceptional value and service through meticulously curated itineraries. He emphasised their passion for travel excellence, underscoring the innovative approach taken in crafting the brochure’s expansive offerings. This dedication is further reflected in the operator’s marketing strategies, which include familiarisation trips planned for agents in 2025, alongside webinars and events, aiming to bolster awareness and engagement with the newly launched brochure.
Adding an element of excitement, the launch incentives include a voucher initiative, offering agents instant rewards upon booking. In addition to this, a promotional draw has been established, where all US bookings or enquiries made before the end of July enter a prize drawing for one of three £100 gift cards. Such strategies are indicative of the proactive steps taken by Prestige Travel to ensure the brochure’s successful introduction and sustained interest in its unique travel options.
With innovative strategies and exciting new itineraries, Prestige Travel positions itself to capture a broader market through its expanded US brochure.
