Propaganda, a Leeds-based agency, has unveiled a new rebrand for Powersheds, six months post-appointment.
- The rebrand aims to challenge the shed industry norms, integrating lifestyle demands with practical purchases.
- Jack Sutcliffe, CEO of Powersheds, highlights the company’s ambition for growth through this strategic partnership.
- The new identity introduces a brand-focused website and film, reflecting the brand’s aspirational approach.
- Creative Director, Lee Bennett, emphasises the transformation of the product perception into a premium choice.
Propaganda, a well-regarded agency located in Leeds, has recently announced its comprehensive rebrand of Powersheds. This comes six months after being tasked with the objective to revolutionise how sheds are perceived in the industry. The agency’s focus was to imbue the product, traditionally seen as utilitarian, with a sense of simplicity and aspiration. This approach is conceived to fill a growing consumer desire for products that harmonise practicality with lifestyle enhancements.
A crucial element of this rebranding effort is the creation of a new corporate identity supported by a brand-centric website and an engaging film. As described by Jack Sutcliffe, CEO of Powersheds, “We are thrilled with the new direction and are confident that it will resonate with our customers. Our aim is for Powersheds to become synonymous with leadership in the sector, supported by Propaganda’s strategic insights.”
Sutcliffe elaborated on the collaboration, describing Propaganda’s involvement as an injection of fresh ideas and energy into the business mechanics of Powersheds. According to him, Propaganda’s expertise has been pivotal in accelerating the company’s growth objectives.
Lee Bennett, Creative Director at Propaganda, views this rebranding as an opportunity to elevate not just the product but the overall brand image. By introducing a premium buying experience coupled with aspirational imagery, the company seeks to differentiate its offerings significantly from other market competitors. Bennett noted, “By premiumising the beautifully simple buying process, we’ve turned a functional product into something desirable and cool.”
The visual transformation has been a collaborative effort; the strategy and implementation were expertly handled by Propaganda, with Tungsten Productions creating the brand film, Ride Shotgun developing CGI lifestyle assets, and Show+Tell alongside Verse agencies crafting the website. Each of these contributions was aimed at reinforcing Powersheds’ new market positioning.
This strategic rebranding initiative is anticipated to solidify Powersheds’ status as a frontrunner in the shed industry.
