The Port of Dover has appointed Peter Wright as the new head of cruise, marking a strategic move for future growth.
- Peter Wright, formerly the commercial director for Saga Cruises, will succeed Sonia Limbrick who is retiring after eight years.
- Wright’s appointment is part of Dover’s strategic plan to enhance its cruise business and visitor experience.
- Christian Pryce, Dover’s chief commercial officer, praised Sonia Limbrick’s contributions in raising the port’s profile.
- Wright’s record at Saga and his vision for growth positioned him as the leading candidate.
The Port of Dover is poised for a new chapter in its cruise operations with the appointment of Peter Wright as the head of cruise. Formerly serving as the commercial director for Saga Cruises, Wright will officially take over this crucial role in October. His appointment follows a notably thorough recruitment process whereby he emerged as the standout candidate, praised for his outstanding achievements and successful leadership in major growth initiatives.
Wright succeeds Sonia Limbrick, a respected figure at the port who has announced her gradual retirement after eight significant years. Under Limbrick’s stewardship, the port’s cruise business has returned to, and in some ways surpassed, pre-COVID levels. Her efforts were instrumental in raising the port’s profile globally and attracting a greater number of visitors and cruise lines.
Christian Pryce, the Port of Dover’s chief commercial officer, extolled the exceptional groundwork laid by Limbrick, stating: “Our cruise business is back to pre-COVID levels, and this is all testament to the incredible work of Sonia and the team.” The port hopes to leverage this solid foundation as they plan to expand their cruise terminals and berths, aiming to establish Dover as a leading cruise destination in the British Isles.
Pryce noted that Wright’s track record at Saga stood out during the candidate selection. He expressed enthusiasm for Wright’s capability to introduce fresh ideas and lead the business towards its ambitious expansion. The underlying goal is to transform Dover into a world-class destination, enhancing both its facilities and overall visitor experience.
As Dover moves forward with these plans, Wright is expected to play a pivotal role in executing the port’s vision for robust growth. His strategic insights and experience are anticipated to bring a new dynamism, supporting the port’s aim to enhance its status within the cruise industry.
Peter Wright’s appointment signals a forward-thinking approach for the Port of Dover’s future in the cruise sector.
