PolyBox steps into a new phase of growth with Innovate UK support.
- The Newcastle-based firm leverages AI for real-time marketing insights.
- PolyBox plans to integrate third-party data enhancing analytics capabilities.
- The Innovate UK Creative Catalyst scheme funds the untapped innovative business.
- Founders of PolyBox express excitement over the new development.
In a significant stride towards its expansion ambitions, PolyBox, a marketing analytics firm based in Newcastle, has successfully secured a grant from Innovate UK. This support marks a pivotal moment as it allows the firm to solidify its role as a facilitator of advanced marketing solutions. PolyBox is renowned for its use of AI to enable marketers and agencies to seamlessly access real-time insights from diverse data sources like Google and Meta, thereby optimising campaign performance across multiple platforms.
PolyBox, founded by Newcastle University alumni Rojin Yarhmadi and Nikolaos Benopoulos, is poised to use this funding to integrate third-party open-source data into its existing analytical framework. Such an integration is anticipated to bolster the firm’s capacity to offer comprehensive marketing analysis, potentially redefining industry standards in data utilisation and strategy formulation.
The funding originates from the Innovate UK Creative Catalyst scheme, which represents a substantial £10 million initiative aimed at nurturing growth in innovative yet underexplored enterprises. Grants of up to £50,000 are awarded to spur investment in creative talent and groundbreaking business ideas, making PolyBox a prime candidate for such enrichment.
Nikolaos Benopoulos, CMO and Co-Founder of PolyBox, articulated the company’s enthusiasm about the grant’s potential impact. “We are so excited to have the support of Innovate UK. We really think with this grant we can actualise our plans and hopes for what we want to build. The abilities and power that we can harness through this technology can really push the boundaries of what is considered possible in the marketing industry,” he stated, highlighting the transformative possibilities this financial backing brings.
PolyBox’s integration of third-party data with Innovate UK’s support is set to revolutionise their analytical capabilities.
