P&O Cruises is offering over 1,000 travel agents the chance to visit their ships this year. Agents will have the opportunity to explore ships in Southampton and other regional locations, including new vessels like Arvia and Iona. A comprehensive visit experience is planned, including tours, Wi-Fi, and on-board time.
- This initiative marks one of the largest ship visit programmes P&O Cruises has ever conducted, giving agents a firsthand experience of their fleet.
- Scheduled visits will include the opportunity to explore P&O’s newest and most acclaimed vessels, enhancing agents’ understanding and ability to market cruise holidays.
- The programme includes detailed exposure to the company’s newest additions, complemented by a day of scheduled activities and free exploration time.
- Participants are incentivised with 20 ‘Shine’ points, access to on-board amenities, and dates are set for April through October.
P&O Cruises is extending an unprecedented invitation to over 1,000 travel agents to embark on ship visits, a clear indicator of the company’s robust commitment to partner engagement and education. This initiative offers agents the opportunity to explore the line’s fleet, including the newest additions, Arvia and Iona, alongside existing vessels such as Britannia, Ventura, Aurora, and Arcadia. Scheduled between April and October, these visits promise a comprehensive on-board experience.
Agents attending the visits will not only gain insights into the ship’s facilities and offerings but will also receive 20 Shine points, a soft drinks voucher, and Wi-Fi access. Following lunch, agents are afforded additional free time on board for independent exploration, allowing them to experience the amenities and ambience that passengers enjoy firsthand.
Ruth Venn, the Sales Director, emphasized the significance of this initiative, stating:
We are delighted that so many agents will have the chance to come onboard our ships this year. With more than 1,000 spaces available, including on our newest ship Arvia, this is the perfect opportunity for agents to experience our ships for themselves and to learn exactly why a P&O Cruises holiday is such great value.
The detailed itinerary for these visits has already been mapped out, with specific dates available. Noteworthy are the scheduled visits commencing with Britannia on April 26, followed by Ventura on April 30, and Iona on May 11, among others extending throughout the year. Additional dates will be accessible through the Shine Rewards Club platform, ensuring agents can plan their visits according to their schedules.
This programme not only serves as an educational platform for those within the travel agency domain but further solidifies P&O Cruises’ position as an industry leader in offering value-rich experiences. By granting hands-on exposure, the cruise line empowers agents with the ability to relay the authentic cruise experience to potential customers, enhancing their sales capabilities and market knowledge.
This strategic move by P&O Cruises significantly enhances its engagement with travel agents, offering them an invaluable experience to better market its offerings.
