In an enticing move, P&O Cruises has doubled its reward points for travel agents, effective mid-August. This initiative aims to bolster engagement with its cruising experiences.
- The ‘Holiday with Shine’ offer allows agents to maximise their bookings.
- Agents are encouraged to book their own P&O Cruises holidays for better value.
- Various cruises, from mini-breaks to extensive holidays, are available for agents.
- The programme highlights the importance of first-hand experiences for agents in selling experiences.
P&O Cruises has introduced a compelling initiative to invigorate interest among travel agents by doubling the value of its Shine reward points. This incentive, active until mid-August, is part of the ‘Holiday with Shine’ programme. The objective is straightforward – enhance the agent’s personal engagement with the cruise line’s diverse offerings, ensuring they are equipped with first-hand experience to promote these trips effectively.
Agents who participate in this programme can optimise the value of their bookings, transferring their accrued Shine points towards new trips in 2024 or 2025. Such a strategy not only enhances the perceived value of these bookings but also strengthens the relationship between the agents and the cruise line itself. The cruising options presented include a range from a four-night mini-break aboard the new flagship, Arvia, to more elaborate journeys such as a festive Caribbean fly cruise or a 30-night adventure exploring the USA and Canada.
The sales director, Ruth Venn, elaborated on the motivation behind this offer, stating, ‘We know our agents love to get onboard our ships and enjoy their own P&O Cruises experience, which is why we’re so excited to bring back our Holiday with Shine offer and make booking even more rewarding.’ Her statement underscores the company’s belief in the power of personal experience as a catalyst for enhanced sales performance.
A testament to the programme’s success comes from Francesca Hurst, a Bolsover sales team leader, who recently returned from a cruise to the Norwegian Fjords via the ‘Holiday with Shine’. She shared her satisfaction with the experience, saying, ‘From the moment we boarded Iona in Southampton my expectations were exceeded.’ Her remarks reflect the potential for such first-hand experiences to translate into greater sales efficacy.
Bookings leveraging this double points system must be completed through the Shine Rewards Club between 8 July and 16 August 2024, with P&O Cruises matching up to 3,000 Shine points. This strategic timeline and point matching aim to motivate timely participation by the agents. Additionally, the recent refurbishment of the Britannia offers a revitalised option for these travel experiences.
In sum, the doubling of Shine reward points by P&O Cruises represents a strategic move to enhance agent involvement and experience, ultimately aiming to strengthen the line’s market presence.
