Playa Hotels & Resorts has expanded its team, appointing Nicola Francis as the new market manager.
- Nicola Francis will enhance agent engagement and organise face-to-face events across the UK, Ireland, and Spain.
- Francis joins from a strong hospitality background, poised to implement strategic marketing for the brand.
- She will lead training sessions and manage reward schemes to bolster relationships with travel agents.
- Playa Hotels & Resorts aims to strengthen partnerships and launch new properties under Francis’s leadership.
Playa Hotels & Resorts, a key player in the all-inclusive hospitality sector, has made a significant appointment as it welcomes Nicola Francis to its trade team. Francis will assume the role of market manager across the UK, Ireland, and Spain, where she will be responsible for increasing engagement with agents and organising face-to-face events. This strategic move is intended to align with the company’s growth ambitions and to fortify its relationships with key partners.
With over 17 years of experience in the hospitality industry, Francis is set to bring her expertise to bear on enhancing Playa Hotels & Resorts’ marketing strategies. Her extensive background includes working with renowned hotels in the Caribbean and the UK, notably with Hyatt, equipping her with the skills necessary to expand the brand’s market presence and foster robust partnerships with tour operators and travel agencies.
In her new capacity, Francis will not only represent Playa Hotels & Resorts at various industry events such as Tipto but will also spearhead a series of interactive webinar training sessions. These initiatives aim to enrich agent knowledge and promote new property developments. Additionally, she will oversee the management of agent reward claims through incentive programmes, reinforcing Playa’s commitment to supporting its trade partners.
The appointment of Francis aligns with Playa Hotels & Resorts’ strategy to strengthen its footprint across key markets. By capitalising on her proven track record in managing property portfolios and agent relations, the company intends to enhance its product offering and streamline brand development processes. As part of this strategic direction, Francis will also be involved in announcing new property openings, thereby contributing to the broader aim of elevating the travel experience offered by Playa Hotels & Resorts.
Anders Sparkhall, UK & Ireland commercial director, expressed confidence in Francis’s appointment by stating, ‘We are delighted to have Nicola join the team at such an exciting time for the Playa brand.’ This sentiment underscores the anticipated impact of her role in advancing the company’s objectives and buttressing agent relationships.
Nicola Francis is poised to drive Playa Hotels & Resorts towards heightened success by leveraging her extensive industry experience.
