Croydon’s former Allders department store is set for a remarkable transformation following planning approval. This development will convert the historic site into a vibrant retail hub, showcasing both heritage and modern commerce.
With a strategic redevelopment plan in motion, the site aims to reconnect with the community while providing economic uplift. Unibail-Rodamco-Westfield leads the initiative, marking a significant step towards revitalising Croydon’s urban landscape.
Transformation Plans Unveiled
Property developer Unibail-Rodamco-Westfield (URW) has been granted planning permission by Croydon Council to commence the transformation of the former Allders department store. This redevelopment will introduce seven new retail spaces, comprising five shops ranging from 450 to 1,300 square feet and two food and beverage outlets of 450 square feet each. Such strategic revitalisation efforts aim to breathe new life into the iconic Croydon site, while preserving its architectural heritage.
Preserving a Historical Landmark
The Allders department store, a structure with a rich history dating back to 1862, ceased operations in 2013 following financial difficulties. In an attempt to sustain its utility, the site was transformed into the Croydon Village Outlet, which eventually shuttered in 2019. Since then, the building has stood vacant, underlining the urgent need for refurbishment.
Mayor of Croydon, Jason Perry, endorsed the plans, highlighting their significance in restoring community pride. He stated, “We know how much the landmark Allders building means to our residents and businesses and these plans will help to restore a sense of place and pride in our historic town centre.”
Reviving Community Engagement
Over the summer, the area surrounding the Allders building saw a range of events aimed at drawing public interest and engagement. Costa Del Croydon, a unique beach experience hosted atop the Centrale shopping centre’s multi-storey car park, was one such initiative, attracting over 30,000 visitors in August.
These events served as a precursor to the revitalisation plans for Allders, showcasing the location’s potential as a communal hub. They have underscored the building’s potential role in fostering local gatherings and cultural events, enhancing Croydon’s vibrancy.
This proactive engagement strategy aligns with URW’s mission to reintegrate the building into the everyday lives of Croydon residents, creating a space that is both commercially viable and socially significant.
Strategic Regeneration Approach
The project is characterised by a phased approach, with the introduction of the seven new retail outlets marking the initial phase of the broader rejuvenation effort. This structured plan aims to gradually build momentum, fostering sustained interest and investment in the Croydon town centre.
URW, renowned for its efforts in managing major shopping centres, intends to renovate the building’s frontage with minimal alterations, thereby maintaining its historical facade and aesthetic significance.
Developer’s Vision and Commitment
Penny Cameron, head of development at URW, articulated the developer’s long-term vision for the site, expressing commitment to maintaining the building’s heritage while adapting it for contemporary use. “This is the first step of many in our plan to revive this much-loved Croydon landmark,” she commented, emphasising the balance between nostalgia and modernity.
The redevelopment will serve as a catalyst for further economic activities within the area, providing new business opportunities and potentially attracting more visitors to Croydon.
URW’s initiative reflects a broader trend of urban redevelopment aimed at revitalising underused historical structures, blending the past’s charm with present-day commercial needs.
Reaction from the Local Community
The reaction from Croydon residents and local business owners has been generally positive. Many see the redevelopment as a much-needed change, injecting vitality into a dormant landmark. There is a tangible excitement about seeing the Allders building bustling with activity once again.
The anticipated economic benefits of the project resonate particularly well with local businesses, which are hopeful that increased foot traffic will stimulate growth and expansion opportunities.
The refurbishment of the Allders site signifies more than just architectural renewal; it represents a harmonious blend of historical preservation and modern urban development. This venture not only revitalises a cherished landmark but also furthers Croydon’s evolution as a thriving commercial centre.
