PepsiCo has undertaken a significant reformulation of its classic Doritos flavours to meet non-high in fat, salt, or sugar (non-HFSS) standards. The brand’s Cool Original, Tangy Cheese, and Chilli Heatwave varieties have undergone changes to incorporate more corn, allowing for a reduction in salt and fat content.
- The reformulation process has resulted in a more robust crunch, achieved through modifications in seasoning and cooking processes, which support the company’s commitment to improving product quality.
- These new formulations have allowed Doritos to achieve the non-HFSS label, marking a notable milestone in the brand’s product development focused on health-conscious consumers.
- The changes have been facilitated by PepsiCo’s substantial investment in their Coventry facility, which modernised its production line to accommodate these transformations.
- The updated Doritos, following extensive consumer testing, have been well-received for their enhanced flavour, texture, and aroma, and are now available in UK supermarkets.
PepsiCo has strategically reformulated three of its iconic Doritos flavours—Cool Original, Tangy Cheese, and Chilli Heatwave—to comply with non-HFSS guidelines. The recipe modifications involve increasing the corn content and refining both the seasoning and cooking methodologies. These adjustments promise a crunchier chip, aligning with consumer preferences for bold flavours and textures, while maintaining lower salt and fat percentages by 24% and 15%, respectively.
To achieve these outcomes, PepsiCo invested £13 million in its Coventry production site, which has been integral to the brand’s UK presence for 30 years. This investment updated the manufacturing process, including corn washing, milling, cutting, and cooking stages, thereby enabling the company to introduce these changes without compromising on quality.
Feedback from consumer testing has been overwhelmingly positive, with participants praising the enhanced crunch and flavour profile. The company reported that its ‘supertasters’ and loyal customers alike have given their approval, underscoring PepsiCo’s success in balancing taste with health-conscious reforms.
According to Robert Lowery, PepsiCo’s R&D senior director for UK foods, the updated Doritos are the result of years of dedicated research and development. His statement reflected the meticulous efforts to perfect the tortilla chip’s signature crunch and bold taste, demonstrating the company’s commitment to innovation and quality.
The revised products are now gradually appearing on supermarket shelves across the United Kingdom, promising consumers not just enhanced taste and texture, but also a healthier snacking option that does not compromise on enjoyment.
PepsiCo’s reformulation of its Doritos range underscores its dedication to product innovation and consumer health, setting a new standard in the snack industry.
