PepsiCo has updated its Doritos recipe to be non-HFSS, aligning with healthier consumption trends.
- Classic flavours Cool Original, Tangy Cheese, and Chilli Heatwave have been reformulated.
- Key changes include increased corn content, adjusted seasoning, and an improved cooking process.
- The reformulated products offer a crunchier texture while reducing salt and fat by significant margins.
- Consumer testing confirmed the enhanced taste and texture, leading to a positive reception.
PepsiCo has undertaken a significant reformulation of three classic Doritos flavours, making them non-high in fat, salt, or sugar (non-HFSS). This adjustment aligns with the growing demand for healthier snack options. Specifically, the flavours Cool Original, Tangy Cheese, and Chilli Heatwave now incorporate more corn, with modifications to the seasoning and cooking process, purportedly creating ‘the crunchiest Doritos yet.’
The updated recipe not only enhances the texture but also reduces the salt and fat content by 24% and 15%, respectively, meeting the criteria for the non-HFSS classification. These changes mark a strategic move in PepsiCo’s portfolio, potentially extending to other products within its range.
Consumers in the UK will witness the nationwide rollout of these updated Doritos products, which have already begun appearing on supermarket shelves. This launch follows extensive research and development conducted by PepsiCo’s dedicated teams based in Leicester and Coventry, aiming to perfect the ‘trademark Doritos crunch.’
In testing phases, the reformulated Doritos received overwhelmingly positive feedback from both loyal consumers and expert ‘supertasters’ for their enhanced flavour, texture, appearance, and aroma. This reception underscores the effectiveness of PepsiCo’s development strategies.
Facilitating this innovation is PepsiCo’s recent £13 million investment in its Coventry site, a testament to its commitment to improving production capabilities. This investment supports modifications to the manufacturing line, enabling improvements across stages of production, from corn washing and milling to cutting and cooking.
The revamped Doritos exemplify PepsiCo’s dedication to adapting to consumer preferences and advancing product quality through substantial R&D investment.
