By adopting Turtl’s digital marketing materials solution, Peoplesafe, the largest provider of lone working protection solutions in the world, was able to streamline its content strategy and improve bid win rates by 85%.
Like many businesses, Peoplesafe relied heavily on PDFs as part of its content strategy. However, PDFs present three key issues both to marketers and audiences, making them an unreliable tool. Firstly, PDFs are difficult to navigate on mobile. In 2023, 59.4% of global web traffic came from mobile devices, so if content isn’t tailored specifically to mobile use it is likely to result in a poor user experience. Secondly, PDFs do not allow for personalised or interactive elements like embedded video content, which is key to generating leads – making PDFs a weaker tool for driving conversions. Thirdly, PDFs offer limited analytics and engagement traffic. Without access to metrics, marketers will work tirelessing on creating materials, with nothing tangible to show for it.
Like most businesses, Peoplesafe faced revenue pressure. There was a growing need for marketing to tell a clear and compelling story back to the business about how every dollar spent is driving pipeline and revenue today, and is going to work even harder tomorrow The existing PDF-centred marketing strategy wasn’t hitting these targets – so with a new Marketing Director at the helm, the mindset shifted Peoplesafe needed to produce more engaging content, and it needed to have an impact on revenue.
Peoplesafe sought a solution that would address the challenges brought by PDFs: a platform with the ability to quickly create high-quality content, respond to real-time data, meaningfully engage with customers and capture live insights and analytics. Then, Peoplesafe found Turtl – which addressed all of their content woes.
With Turtl, Peoplesafe transformed its content strategy. Turtl empowers marketers to create, personalise, publish and track digital documents – with no need for design or coding skills. With a Turtl document, marketers can meticulously track every click, interaction and millisecond of read time, auto-generate content level intent signals, offer performance insights and recommendations and personalise documents down to the industry, account or contact level.
Since partnering with Turtl, Peoplesafe has improved its bid win rates by 85%, and seen a 33% increase in engaged leads accepted by the sales team. Gone are the days of clunky, inaccessible, rogue PDFs – Peoplesafe now has a catalogue of thoughtfully designed marketing materials to engage and inspire its audiences.
Nick Mason, CEO at Turtl, said:
“Any activity or spend that can’t tell a revenue story is just a big black hole in a marketing budget – money goes in, but little comes out. These black holes need to be tackled with critical urgency, because they undermine all the great work and successes we’re seeing in other areas of marketing. In Peoplesafe’s case, these black holes were PDFs. Replacing them with trackable, digital materials was essential to bring accountability back to marketing.”
