Deben Travel relocates their agency to enhance working conditions and mental health.
- The agency is moving from Woodbridge’s bustling high street to a more tranquil waterfront locale.
- A sweet shop named ‘Sweets’ will take over the original high street premises.
- The relocation involves financial sacrifices with a potential £1 million revenue loss.
- The new location offers improved facilities, aiming for a modern, appealing environment.
Deben Travel is undertaking a bold move by relocating its agency from the high street in Woodbridge, Suffolk, to a charming yet quieter waterfront area. This strategic relocation aims to foster better working conditions and enhance the mental health of the staff, according to owner Lee Hunt.
In a notable twist, the original premises on the high street will be transformed into a sweet shop known as ‘Sweets’. This shop, launching in early July, will feature 75 sweet bins, offering a diverse array of confectionery options including pick and mix, American sweets, and even a hireable wedding cart and mini Ferris wheel filled with sweets. The transformation reflects a broader strategic vision as Hunt transitions his business focus.
This decision comes with an acceptance of a potential £1 million drop in revenue. However, Hunt emphasises the gains in employee wellbeing and improved work-life balance, stating, ‘Having more space will make such a difference. We are in our 13th year, and it will be the first time staff can sit down and eat lunch.’ This highlights a commitment to prioritising staff happiness over immediate financial returns.
The move to the new Deben Travel location has incurred costs nearing £80,000, compounded by rental fees for an unoccupied shop due to prolonged internet setup delays. The fresh premises include a state-of-the-art kitchen and two distinct offices for administrative tasks, a marked improvement over the limited space previously available.
Beyond logistical upgrades, Hunt is implementing innovative furnishings at the new agency site, including former business class airline seats and a ship’s telegraph pole, with decorations by a local artist. These choices aim to create a trendy atmosphere that might appeal to a younger demographic, potentially expanding their customer base. Hunt notes, ‘My hope is that we retain our current database, of which a high percentage are above a certain age, and that we might attract a younger audience of “Instagrammers” to our more trendy environment.’
Additionally, Deben Travel is adapting to an appointment-based system projected to constitute 80% of their business dealings by year-end. This system promises heightened efficiency for both the agency and its clients, addressing concerns such as parking limitations and ensuring dedicated staff time for each visitor.
The relocation strategy is also paving the way for expansion. The agency plans to welcome new staff, including trainee agent Emily Nunn in June. Hunt envisions staff taking on specific roles to address niche enquiries, such as cruise-related travel, enhanced by the agency’s new location and resources. He anticipates potential cross-business synergies with the sweet shop, creating new opportunities for client engagement.
Deben Travel’s strategic relocation illustrates a progressive approach towards enhancing employee wellbeing and adapting to evolving market trends.
