Optimum Finance has strengthened its position to support Midlands businesses thanks to the appointment of Eric DeArmitt as Regional Director.
Since his appointment at the beginnning of the year, DeArmitt has played a pivotal role in providing much-needed financial solutions, helping businesses access vital working capital.
With more than 20 years of experience in funding and invoice finance, including expertise in confidential invoice discounting and asset-based lending, DeArmitt has swiftly made his mark. He has assisted a diverse range of businesses, many of whom were unfamiliar with invoice finance, in securing liquidity with deals worth up to £10 million.
DeArmitt’s decision to join Optimum Finance was driven by the company’s reputation for quick, flexible decision-making and strong relationships with brokers and intermediaries. His background includes working for several leading names in the invoice finance sector, and his extensive network of contacts has already proven invaluable.
Reflecting on his role, DeArmitt emphasised the importance of invoice finance for small and medium-sized enterprises (SMEs) facing cash flow challenges: “There is still much to be done to introduce invoice finance to SMEs that need it most. At Optimum, we go beyond providing funding. Our passion is to help businesses not just survive but thrive. Our streamlined processes and proactive approach mean we can quickly find the right solution for our clients.”
Iain Hendry, Optimum Finance’s National Head of Sales, highlighted the significance of DeArmitt’s appointment: “Eric brings a fresh perspective and a wealth of experience to our team. His proactive approach, combined with our industry-leading systems, will allow us to reach even more SMEs across the region. Invoice finance can be transformative for businesses, and with Eric on board, we’re well-positioned to help more companies realise their potential.”
Optimum Finance’s expansion in the Midlands reflects its broader strategy of supporting SMEs across the UK, particularly those navigating the current economic uncertainties. With DeArmitt at the helm in the Midlands, the company is poised to offer tailored financial solutions that can unlock growth and stability for businesses in the region.
