Travel agents have a unique opportunity to attend the prestigious BAFTAs in 2024.
- P&O Cruises, a primary sponsor, is facilitating this incentive for its Shine Rewards Club members.
- Twenty-five pairs of tickets are being offered to agents, including access to exclusive events.
- Participation requires agents to engage with specific social media posts from P&O Cruises.
- The initiative follows P&O Cruises’ impressive start to the year and new ship visit programmes.
Travel agents are being presented with a rare opportunity to be part of one of the most esteemed events in the entertainment industry, the BAFTA Television Awards, set for 12 May 2024. This exclusive offer is courtesy of P&O Cruises, which holds the prestigious position of headline sponsor for the awards. By offering this incentive, P&O Cruises highlights its innovative approach to engaging with its network of travel agents.
P&O Cruises has extended this exclusive offer to its Shine Rewards Club members, enticing them with the chance to win 25 pairs of tickets. These tickets not only provide entry to the BAFTA ceremony but also offer an invitation to pre- and post-awards drinks parties. The aim is to reward agents for their loyalty and to further strengthen the relationship between P&O Cruises and its travel partners.
The mechanics of participation are both straightforward and engaging, designed to maximise interaction via social media. Agents must simply like a P&O Cruises prize-draw post and add a comment detailing why they and a colleague are deserving of this unique opportunity. This method not only serves to boost P&O Cruises’ online presence but also encourages a sense of community and camaraderie among agents. Those nominating each other effectively double their chances of securing a place at the BAFTAs.
Eligibility for this extraordinary opportunity is restricted to UK-based travel agents who are part of the Shine Rewards Club and hold a valid ABTA accreditation. This exclusivity is emblematic of P&O Cruises’ commitment to quality and its targeted approach to rewarding dedicated partners.
This initiative coincides with P&O Cruises’ most robust start to a year, as the company continues to thrive with ship visit programmes and popular itineraries such as the Caribbean, Norwegian fjords, and the Atlantic Islands. By launching such incentives, P&O Cruises not only celebrates its achievements but also paves the way for continued success in fostering valuable relationships within the travel industry.
P&O Cruises’ initiative to offer BAFTA tickets exemplifies a strategic partnership approach, enhancing engagement with travel agents.
