One Stop, a Tesco subsidiary, will phase out its ‘Own Label’ products.
- The transition to Tesco ‘Core Own Brand’ products begins 21 October.
- The initiative aims to enhance customer offerings and franchisee benefits.
- Tesco’s products will be available in-store and on delivery platforms.
- Managing Director Stephanie Wood calls it an exciting development.
One Stop, a subsidiary of Tesco, is preparing to phase out its existing range of ‘Own Label’ products in favour of the Tesco ‘Core Own Brand’ range. This transition is scheduled to start on 21 October and will continue into the next year. The change is designed to enhance the company’s product offerings available to shoppers who frequent these convenience stores, thereby maximising customer satisfaction and brand trust.
The phased introduction of Tesco’s own-brand products is expected to be a gradual process, with shoppers noticing a change in the product lines over the coming months. The strategic move is anticipated to not only elevate customer experience by providing access to high-quality and trusted products but also to offer One Stop’s portfolio of franchise partners the advantage of leveraging Tesco’s well-established brand presence.
Furthermore, the shift will extend beyond physical stores. Tesco’s own-brand products will also be accessible through all four major rapid delivery platforms: Deliveroo, Just Eat, Uber Eats, and Snappy Shopper. This expansion into digital marketplaces signifies a commitment to broadening customer reach and providing flexible shopping options that cater to modern consumer preferences.
Stephanie Wood, Managing Director of One Stop, expressed enthusiasm about the upcoming changes and emphasised the benefits it will bring. “This is an incredibly exciting time for us. The Tesco Core Own Brand range will not only elevate customer experience with high-quality, trusted products, but it will also enable our franchisees to offer a broader and more competitive range to their local communities,” she stated.
This strategic shift aligns with a series of recent investments into expanding product availability and enhancing the variety offered by One Stop. Earlier this year, the range of products available in One Stop stores expanded significantly, increasing from 500 to over 3,000 SKUs. Additionally, the company has revamped its confectionery offerings and introduced supplier-branded bays, aiming to boost customer engagement and satisfaction.
The gradual shift to Tesco’s own-brand products at One Stop highlights a strategic commitment to improving customer offerings and expanding market reach.
