One Stop has revamped its grocery offerings, focusing on healthier biscuits, cereals, and beverages.
- New products include Oatly Oat Drink and Go Ahead Fruit Slices, aiming at health-conscious consumers.
- Launches for younger consumers feature trendy drinks like Bubbleology Passion Fruit Bubble Tea.
- Cereal options expanded with popular brands such as Kellogg’s and Nestle products.
- Hot beverage selections now feature instant coffee and hot chocolate improvements.
The convenience retailer, One Stop, has made significant changes to its grocery selections, introducing a range of products that prioritise health and wellness. Among these, the new additions include Oatly Oat Drink and Go Ahead Fruit Slices Apple, designed to cater to the increasing number of health-conscious shoppers. The company acknowledges the shift in customer preferences with its revamp, according to One Stop’s head of products, Henry Maulik, who emphasised the importance of fulfilling customer needs.
In an effort to appeal to the younger demographic, One Stop is also introducing trendy beverage options such as Bubbleology Passion Fruit Bubble Tea and Fuel10k Chocolate Breakfast Drink. This strategic move aligns with the growing demand for novel and exciting products among younger consumers, further diversifying One Stop’s offerings.
One Stop’s cereal fixture is set to see an upgrade, bringing in popular products like Kellogg’s Fruit n Fibre, Nestle Cheerios Honey, Kellogg’s Coco Pops Chocos, and Weetabix Chocolate 24’s. Henry Maulik mentioned that the focus was on improving merchandising to make it easier for customers to find their desired products, thus enhancing the shopping experience with more on-the-go breakfast solutions.
In the realm of beverages, One Stop has expanded its hot drinks range by adding Nescafe Original three in one sachets, along with Nescafe Quality Street Green Triangle Mocha sachets and Cadbury Instant Hot Chocolate. This expansion aims to provide a more comprehensive selection to meet diverse customer preferences.
These recent changes are part of a larger strategy by One Stop to continuously update and refine its product offerings. Earlier in the year, the retailer broadened its fresh food line, followed by adding new bakery and alcohol selections, illustrating a consistent effort to stay relevant and competitive in the market.
One Stop’s grocery revamp highlights its commitment to meeting evolving consumer preferences with diverse, health-oriented options.
