On the Beach Group proposes job cuts amidst a merger of Classic Collection and Classic Package Holidays into a single B2B brand.
- This restructuring aims to streamline operations, enhancing efficiency for agents, suppliers, and customers.
- Key leadership changes include the departure of Andy Freeth and Alex Gavalda, and the promotion of Si Morris-Green.
- The move is described as part of a long-term growth strategy in an increasingly competitive market.
- Affected employees are currently in a period of collective consultation regarding their future.
In a major structural change, On the Beach Group has announced its intention to merge Classic Collection and Classic Package Holidays under one brand for B2B sales. This move is part of a strategic initiative focused on simplifying the operational model to improve service delivery for agents, suppliers, and customers.
The restructuring follows the departure of significant leadership figures, including former Classic Collection chief executive Andy Freeth and product and commercial director Alex Gavalda. Si Morris-Green has since taken on the role of B2B director for the newly merged brand, suggesting a continuity in leadership amidst the transition.
On the Beach Group’s spokesperson emphasised the significance of the B2B channel to the company’s overall operations. They stated, “We remain committed to continuing the growth and supporting the trade with the service and product that they’ve come to expect.” This statement underscores the group’s dedication to maintaining robust trade relationships despite internal changes.
The changes come in response to a competitive travel market, which necessitates operational flexibility and efficiency. On the Beach Group recognises the need for a singular brand and platform to leverage its operations, which is central to their revised long-term growth strategy.
The company has entered a period of collective consultation with affected employees, focusing on support through both personal and professional challenges. According to the spokesperson, this approach stresses the priority the company places on their workforce during this transformative period.
On the Beach Group’s restructuring aims to create a more efficient B2B model amid a competitive market landscape.
