Oceania Cruises has announced an ambitious programme for 2024, welcoming over 2,000 agents aboard its ships at 15 UK ports.
- For the first time, agents can bring consumers along, providing them with a unique opportunity to experience the cruises first-hand.
- Thirty events will take place on the refurbished ships Sirena, Nautica, and Marina, showcasing new features and offerings.
- Ports across the UK, including Aberdeen and Southampton, are set to host these significant visitations.
- This initiative forms part of Oceania’s strategy to strengthen relationships with UK travel agents.
Oceania Cruises is set to make waves in 2024 by inviting over 2,000 travel agents to experience their ships first-hand. This strategic move is designed to enhance the agents’ understanding of the brand, thereby broadening its appeal among UK consumers. Such a comprehensive initiative underscores Oceania’s commitment to building enduring relationships within the travel community.
For the first time, Oceania Cruises is extending the invitation beyond just the agents, allowing them to bring consumers on board. This innovative approach aims to provide potential customers with a palpable feel of the cruise experience, right from navigating the deck to indulging in culinary delights. The decision reflects a forward-thinking strategy, enabling agents and consumers to engage in a shared, immersive environment.
The series of 30 events planned for 2024 will unfold on the recently refurbished ships: Sirena, Nautica, and the Marina. These ships boast newly imagined Penthouse suites, two new culinary venues, and refreshed public areas. The refurbishments are crafted to deliver an enhanced cruising experience, aligning with Oceania’s high standards of luxury and comfort. Such enhancements are expected to strongly appeal to discerning travellers.
Port visits are meticulously planned across 15 locations, including notable destinations such as Aberdeen, Belfast, and Southampton. These locations are strategically chosen to maximise accessibility and exposure, demonstrating Oceania Cruises’ intent to reach a broad agent and consumer base. By distributing their efforts across a wide geographical area, Oceania is poised to attract significant interest from the travel sector.
Jason Worth, vice president of international sales, highlighted the objective of increasing their agent community in the UK. With over 100 new travel partners already signed in the first quarter of 2024, the programme is off to a promising start. Jason expressed enthusiasm about showcasing the Oceania Cruises experience, stating that there’s no substitution for the authentic feel of being onboard, which solidifies the intent behind these ship visits.
This expansive programme marks a significant step in Oceania Cruises’ strategy to strengthen bonds with the UK travel sector.
