Oceania Cruises has launched its inaugural television campaign in the UK, heralding a new chapter in its engagement with the British market.
- The campaign features a 30-second advert, airing from November across major UK channels and streaming platforms.
- The advert underscores Oceania’s dedication to culinary excellence, a key element of its brand identity.
- With the introduction of their new ship Allura in 2025, Oceania is poised to expand its reach and offerings.
- The campaign marks a significant push for the cruise line, strategically coinciding with the launch of their 2026 itineraries.
Oceania Cruises has embarked on its first television advertising venture in the UK, marking a significant milestone in its promotional efforts. Beginning in November, the 30-second advert will be broadcasted across ITV1, Channel 4, Channel 5, as well as streaming platforms such as Netflix and Amazon Prime. The campaign strategically targets viewers of cooking and lifestyle shows including popular programmes like James Martin’s Saturday Morning and John and Lisa’s Weekend Kitchen.
The advertisement highlights Oceania Cruises’ reputation as a food-centric cruise line, which is succinctly captured in the phrase, “a cruise line built by foodies, run by foodies, for foodies.” This strong emphasis on culinary superiority aligns with the line’s ethos of providing exceptional dining experiences, distinguished by the presence of one chef for every ten guests aboard its ships. Oceania Cruises not only promises visits to the world’s most renowned cities but also to unique, lesser-known destinations, offering a blend of cultural exploration and gastronomic delight.
The timing of this campaign is noteworthy as it precedes the debut of Oceania’s new ship, Allura, set to launch in July 2025. This expansion of their fleet is complemented by the unveiling of their 2026 travel itineraries, which aim to entice potential cruisers with promises of novel experiences and luxurious accommodations. According to Jason Worth, Oceania Cruises’ Vice-President for International Sales, this promotional move is a thrilling step forward for the brand.
Oceania Cruises’ forward-thinking strategy demonstrates its commitment to capturing a larger share of the cruise market by appealing to the sophisticated tastes of British travellers. The advertisement concludes with a call to action for viewers to visit Oceania Cruises’ website or consult with a travel advisor, underscoring the company’s readiness to convert interest into bookings.
Oceania Cruises’ first UK television campaign exemplifies a robust effort to captivate British audiences with its culinary centric offerings and expanding itineraries.
