Oceania Cruises fortifies its UK agent network with innovative training and an exciting Mediterranean cruise incentive.
- The cruise line has introduced a series of training videos to enhance product knowledge among agents.
- Travel agents completing the videos by December 2024 stand a chance to win a seven-day Mediterranean cruise.
- Oceania Cruises aims to expand its presence with the addition of two new ships by 2029.
- Each training video, focusing on different brand aspects, is available on demand for agent convenience.
Oceania Cruises has recently launched a strategic initiative aimed at strengthening its travel agent network across the United Kingdom, introducing an enticing Mediterranean cruise incentive. This move is part of a broader effort to expand the brand’s reach and educate travel agents about its comprehensive product offerings.
Central to this initiative is a series of newly released training videos designed to bolster the trade remit of Oceania Cruises. Each video, lasting approximately 15 minutes, serves as an educational platform to inform agents about the diverse offerings of the cruise line. These videos include crucial elements such as the brand’s core pillars, an overview of its elegant fleet, and the ‘simply MORE’ value proposition.
Significantly, travel agents who engage with all five videos by the end of December 2024 will be entered into a draw with the prospect of winning a Mediterranean cruise of up to seven days, scheduled for 2025. This incentive underscores Oceania Cruises’ commitment to fostering a well-informed agent community that can effectively communicate the brand’s unique selling points to potential travellers.
The first video in the series, titled ‘Brand Introduction’, offers a comprehensive overview of the company’s foundational principles, its fleet capabilities, and its generous value offerings. Another video, ‘The Finest Cuisine at Sea’, delves into the cruise line’s culinary highlights, featuring its onboard restaurants and exclusive chef-led Culinary Discovery Tours.
Further enhancing the training experience, the ‘Curated Travel Experiences’ video provides an in-depth look at the destinations serviced by Oceania Cruises and their immersive shore excursions. Notably, ‘Small Ship Luxury’ educates agents about the various stateroom options, accommodations, and additional onboard inclusions available to guests.
Moreover, the ‘Life On Board’ video addresses enriching opportunities available to passengers, including lectures from guest speakers, wellness options at the Aquamar Spa, and vibrant evening entertainment. Each segment is meticulously crafted to equip travel agents with the pertinent knowledge required to advocate for Oceania Cruises effectively.
These informative sessions, hosted by the sales team of Oceania Cruises, are easily accessible through a virtual platform, offering downloadable resources to further support agents in their roles. As agents complete the modules, they will become more adept at conveying Oceania’s exceptional travel experiences to their clients, thereby assisting in expanding the brand’s footprint in the UK market.
By leveraging new training initiatives and attractive incentives, Oceania Cruises aims to solidify its presence in the UK market through an informed and engaged network of travel agents.
