Oceania Cruises has unveiled a new marketing solution to elevate the efforts of travel agents, marking a significant advancement in trade support.
- The new tool, Oceania Insider Connect, offers co-brandable marketing pages and a real-time co-branded website to enhance agent operations.
- Travel advisors can now easily share Oceania’s offerings, ensuring a streamlined process to engage clients and build lasting relationships.
- The integration of AI for social media posts and client communications further supports marketing outreach.
- This move aligns with Oceania’s growth strategy, particularly with the forthcoming launch of their new ship, Allura.
Oceania Cruises introduced Oceania Insider Connect, a pioneering trade marketing tool designed to bolster the sales and marketing capabilities of their travel agent partners. This development signifies a forward-thinking strategy aimed at amplifying the agents’ ability to promote the line’s itineraries, onboard experiences, destinations, ships, and latest promotions. The platform is built with technology from Approach Guides, enabling seamless integration into existing agent workflows.
The primary features of Oceania Insider Connect include the ability to create instantly co-brandable marketing pages and develop a co-branded website featuring real-time pricing and availability. This not only enhances the visibility of Oceania’s offerings but also directly drives actionable leads to the agents. Nikki Upshaw, senior vice president of global sales at Oceania Cruises, emphasised the importance of this tool in supporting mutual success as the company prepares to expand its fleet with the addition of the new ship, Allura.
Travel advisors using this tool can expect a significant reduction in workload while maintaining high-quality engagement with clients. “Our travel advisor partners are busier than ever and Oceania Insider Connect is precisely the type of innovative technology that will make it easy and efficient to grow their business,” Upshaw remarked. The initiative is designed to enable agents to effortlessly share the Oceania Cruises experience, thereby fostering stronger client relationships.
Moreover, the inclusion of AI-driven features that suggest social media posts and client emails, along with dynamic QR codes linking back to the advisor’s website, represents a modern approach to marketing outreach. Jennifer Raezer of Approach Guides highlighted the adaptability of the technology to meet advisors’ requirements, making the tool both effective and user-friendly.
This strategic enhancement of their trade marketing approach is reflective of Oceania’s broader growth ambitions, particularly as they anticipate the launch of the Allura next summer. This move also mirrors the success seen by Oceania’s sister brands with similar services, which have received positive feedback for improving client engagement and sales efficiency.
Oceania Cruises’ innovative marketing tool exemplifies a strategic advancement towards empowering travel agents and enhancing their sales capabilities.
