Oceania Cruises launches innovative training videos for UK travel agents.
- A series of five 15-minute videos now available online.
- Agents completing the series by December 31 enter a prize draw.
- Videos cover brand pillars, fleet, culinary and luxury experiences.
- Hosted by sales team, aims to boost brand awareness.
Oceania Cruises has embarked on an ambitious initiative to educate its UK travel partners through a newly launched series of engaging training videos. These informative modules are designed to provide a comprehensive understanding of the brand’s unique offerings and encourage enhanced collaboration with its trade partners. The videos, which are succinctly crafted into five 15-minute segments, are conveniently accessible via the cruise line’s online training platform.
Agents who take the opportunity to view all five videos by the end of December will find themselves eligible for an enticing incentive: a chance to win a seven-day cruise throughout the Mediterranean in 2025. This initiative is not only an educational venture but also an inventive way to increase engagement and motivation amongst travel agents.
The comprehensive content of each video has been astutely designed to impart key insights into the various aspects of the Oceania Cruises experience. One particular video delves into the core brand pillars and provides a detailed fleet overview, alongside elucidating the popular “simply MORE” value offering. Another focuses on elevating the culinary allure of Oceania Cruises, highlighting their renowned on-board restaurants, Culinary Center, and the intriguing chef-led Culinary Discovery Tours.
Oceania Cruises has also recognised the appeal of its diverse destinations and shore excursions, offering a video titled “Curated Travel Experiences.” This segment provides a thorough examination of the destinations frequented by the cruise line, spotlighting their bespoke small group shore excursions that are a favoured choice among travellers seeking unique experiences. Meanwhile, the luxury and intimacy synonymous with Oceania Cruises’ small ship experience is explored in another video, which covers the various stateroom types and the inclusions guests can enjoy.
The segment on “Life On Board” comprehensively details the enhancement opportunities offered to guests, featuring a wealth of activities such as engaging guest speakers, rejuvenating sessions at the Aquamar Spa, various sports, and evening entertainment options. The videos, hosted proficiently by Oceania sales team members, come with supplemental downloadable assets aimed at promoting a deeper understanding and increased awareness of the Oceania Cruises brand within the trade community.
Jason Worth, vice president of international sales, expressed his enthusiasm for this pioneering training initiative, articulating hopes that the new videos will significantly bolster the reach and education of new travel partners about the multifaceted aspects of Oceania Cruises. Additionally, the appointment of Kal Sindhu earlier this year as the regional sales executive marks a strategic enhancement of the company’s relationship with UK agents.
Oceania Cruises’ innovative training series strategically enhances agent engagement and brand understanding.
