Ocado has launched an innovative retail media service, marking a significant milestone in its journey.
- Ocado Ads aims to provide measurable growth for brands through personalised advertising experiences.
- This service integrates campaign planning and management tools with platform Zitcha.
- Advertising options span across onsite, offsite, social media, and connected TV channels.
- Ocado’s Beet platform will facilitate delivery of substantial insights and analytics.
The introduction of Ocado Ads represents a noteworthy advancement in the realm of retail media, as the platform is positioned to support brands in achieving measurable growth through tailored advertising experiences. By leveraging this service, Ocado seeks to elevate the retail media landscape through enhanced personalisation, effectively marking a new chapter in its ongoing journey of innovation.
A key feature of this service is its integration with comprehensive campaign planning and management tools, facilitated through a partnership with the retail media platform Zitcha. This collaboration enables the implementation of versatile advertising strategies, accommodating a wide array of promotional needs.
Advertising options within Ocado Ads are expansive, encompassing various channels such as onsite, offsite, social media, and connected TV. This multi-channel approach ensures that brands can effectively reach and engage their target audiences, thereby enhancing their advertising reach and effectiveness.
Furthermore, the Ocado Beet platform plays a pivotal role in delivering detailed insights and analytics, empowering advertisers with the data required to optimise their campaigns. Such insights drive informed decision-making, thereby augmenting the overall efficacy of advertising efforts.
Ocado’s introduction of these services underscores its ambition to become the leading facilitator of test and learn methodologies in UK grocery advertising. To this end, the NPD Lab offers ‘the fastest NPD in the UK’, while the integration of A/B testing allows for the precise evaluation of creative performances.
Ocado’s new retail media service sets a precedent for innovation and growth within the grocery advertising sector.
