Ocado has launched Ocado Ads, aiming to foster ‘measurable growth’ for brands through innovative advertising solutions.
This new service marks a significant development in Ocado’s ongoing evolution, positioning the company as a pivotal player in the retail media domain.
Ocado Ads is designed to support brands in achieving ‘measurable growth’ by delivering relevant advertising and personalised experiences to customers. The service brings a suite of campaign planning and management tools, developed in collaboration with retail media platform Zitcha. Additionally, it provides diverse advertising options across onsite, offsite, social media, and connected TV platforms.
Advertisers can harness the Ocado NPD Lab for rapid new product development (NPD), positioning it as the fastest in the UK. Furthermore, A/B testing is available to evaluate the performance of different creative strategies.
In line with this trend, many supermarkets now offer specialised retail media services. This includes the big four grocers, Co-op, Boots, and Superdrug, among others, creating a competitive landscape.
He further detailed the flexibility of Ocado Ads, which challenges the traditional one-size-fits-all model adopted by conventional retail media networks.
By working with Zitcha, Ocado is positioned to offer a robust media network that enhances overall business functionality.
This flexibility is designed to accommodate different levels of advertiser autonomy and preference, ensuring tailored solutions.
Ocado Ads signifies a transformative step in grocery retail advertising, leveraging advanced technology and strategic partnerships to drive growth and innovation.
Ocado’s new media offering is set to reshape the retail advertising landscape, providing brands with tools to achieve substantial growth.
As the retail media market continues to expand, Ocado Ads could play a crucial role in defining future advertising standards.
