Ocado, in collaboration with the UK Refill Coalition, expands its Reuse range to include laundry essentials, aiming to cut down on single-use plastic.
- Starting 28 October, Ocado offers Reuse Non-Bio Liquid Detergent and Reuse Clear Skies Fabric Conditioner in 2.7L reusable packaging.
- This initiative follows the successful launch of reusable pasta and rice packaging, which received high customer approval.
- Significant customer demand for refillable options, with 72% expressing concern over single-use plastic waste.
- Research reveals 73% of consumers desire more refillable options in supermarkets, highlighting liquid laundry detergent and fabric conditioner as priorities.
Ocado has partnered with the UK Refill Coalition to broaden its initiative against single-use plastics by incorporating key laundry essentials into its Reuse range. This strategic move is set to provide customers with environmentally conscious alternatives, specifically the Reuse Non-Bio Liquid Detergent and Reuse Clear Skies Fabric Conditioner, each available in 2.7L containers. These products became available from 28 October, marking a significant step in Ocado’s sustainability efforts.
Following the overwhelmingly positive reception of reusable pasta and rice packaging introduced in August, Ocado’s expansion into the laundry segment capitalises on previous successes. Customer reviews have been notably high, with pasta and rice garnering 4.9 and 4.8 stars out of five, respectively, and a full recommendation rate. Such feedback underscores the appeal of reusable packaging solutions among consumers, reinforcing the company’s commitment to reducing waste.
Sales data indicate that nearly 30% of customers who previously purchased single-use items have shifted to Ocado’s Reuse products. This transition is further evidenced by a growing return rate of reusable vessels, demonstrating consumer engagement with sustainable practices. The efforts align with a broader public sentiment, as highlighted in a study conducted by Ocado Retail and Savanta, which surveyed over 2,000 customers.
The study revealed that 72% of respondents express concern over the volume of single-use packaging waste in grocery shopping. Furthermore, one in three consumers are actively seeking out retailers that support refillable options for essential pantry items. The demand is notably strong for refillable solutions for liquid laundry detergent and fabric conditioner, with 50% and 46% of participants, respectively, identifying these as key areas for improvement.
Ocado’s strategic alignment with consumer demands is further supported by the finding that 73% of survey participants advocate for more supermarkets to adopt refillable packaging solutions. Such consumer insights have crucial implications for retail practices, suggesting a gradual shift in purchasing habits towards more sustainable alternatives. The company continues to lead in this shift, setting a precedent for other retailers to follow.
Ocado’s extension of the Reuse range to laundry products exemplifies a growing consumer shift towards sustainable shopping practices.
