Ocado announces significant expansion in own-brand product range for 2025, focusing on seasonal items.
- Over 100 new products added in 2024, with plans to exceed 740 items by year-end.
- ‘Own range’ sales increase by 12%, constituting over 10% of customer purchases.
- Research shows 89% of shoppers value a wide range of affordable own-brand items.
- Ocado’s revenue surges 15.5% to £658m, reflecting consumer demand for quality and value.
Ocado, the online grocery company, has announced a substantial expansion of its own-brand product line for the upcoming year. The focus will be on introducing seasonal items that are anticipated to appeal to a broad customer base seeking value and quality.
In the year 2024 alone, Ocado has already enriched its offerings with over 100 new products, ranging from practical household items like microfibre cloths to consumer staples such as baked beans. By the end of the year, customers will have access to more than 740 own-brand items, demonstrating Ocado’s commitment to enhancing choice.
The expansion comes on the back of a noticeable shift in consumer purchasing patterns. Reports indicate a 12% rise in sales of Ocado’s own-brand products, which now represent more than one in ten items in customer baskets. This reflects a growing trend towards choosing own-branded goods for their perceived quality and value.
Ocado’s product director, Simon Hinks, highlighted this trend by pointing out customer preferences for diverse offerings: ‘At Ocado, we are proud to offer a wide range of products for everybody’s budgets,’ he stated. This sentiment is supported by research conducted with over 2,000 shoppers, revealing that 89% deem it important for supermarkets to offer a comprehensive range of value items.
The study further uncovered that dairy produce, meat, fish, and tinned goods are the top categories where consumers prefer own-brand products. Quality remains a key concern, with half of the surveyed shoppers highlighting its importance, and 31% acknowledging improvements in the quality of own-brand products. Additionally, 72% of respondents expressed their intention to continue purchasing own-brand items regardless of economic changes.
Ocado’s financial performance has also been robust, reinforcing the success of its own-brand strategy. The company reported a 15.5% increase in revenues, reaching £658 million in the 13 weeks leading up to September 1st, attributed to delivering ‘unbeatable choice, unrivalled service and reassuringly good value’ to customers.
Ocado’s strategic expansion of its own-brand range aligns with consumer demand for quality and affordability, underpinning its financial success.
