Oatly has struck a significant partnership with Black Sheep Coffee.
- The collaboration introduces a 1.5-litre oat milk pack to the UK market.
- This product addresses the needs of coffee outlets with high-volume usage.
- Oatly aims to reduce waste and improve service efficiency.
- The deal aligns with Oatly’s mission to broadens its presence in the UK.
Oatly, the renowned plant-based milk brand, has made strides in the UK market by partnering with Black Sheep Coffee. This collaboration marks the introduction of a new 1.5-litre oat milk pack, a first for Oatly in the UK. This initiative is driven by the increasing customer demand for more sustainable and efficient solutions in coffee establishments that utilise substantial quantities of oat milk daily.
The decision to launch the larger product size reflects Oatly’s commitment to addressing specific needs within the coffee industry. By focusing on reducing waste and streamlining turnover, Oatly aims to enhance operational efficiency for its partners. This strategic move not only supports baristas but also aligns with global efforts to promote sustainability in food and beverage sectors.
Bryan Carroll, Oatly’s general manager, highlighted the importance of understanding customer needs, stating, “To achieve our mission to be wherever dairy is, we need to do more than just make best-in-class products. We also need to work with partners like Black Sheep to understand how best we can serve the needs of our customers.” This quote underscores Oatly’s strategic approach in leveraging partnerships to expand its footprint and better serve the UK market.
Furthermore, the new product launch follows Oatly’s victory in a significant High Court battle last year. The legal win affirmed Oatly’s right to use the term ‘milk’ on its packaging, a noteworthy achievement in the face of opposition from the UK dairy industry. This legal precedent strengthens Oatly’s positioning as a legitimate competitor within the dairy alternatives market.
Oatly’s collaboration with Black Sheep Coffee exemplifies a strategic expansion and commitment to sustainability in the UK.
