Not Just Travel is ambitiously aiming for £1 billion in annual turnover within the next five years, driven predominantly by its current consultants rather than new recruits.
- The agency anticipates significant growth from strengthening partnerships with suppliers and investing in technology.
- Triple-digit sales growth has been reported, particularly in collaboration with Virgin Voyages, enhancing the firm’s expansion strategy.
- Plans to recruit over 250 new agents annually, focusing on luxury and adventure travel, underscore their strategic direction.
- Steve Witt’s emphasis on internal development suggests a departure from conventional recruitment-focused growth strategies.
In a strategic move to elevate its status within the travel industry, Not Just Travel is aiming to hit the ambitious target of £1 billion in annual turnover over the next five years. This goal is aligned with the agency’s commitment to fostering growth from within its existing pool of consultants, contrary to the industry norm of increasing numbers through new recruitments. The focus on internal development and leveraging existing talent is expected to reinforce the agency’s core operations.
The backbone of Not Just Travel’s growth strategy involves enhancing supplier partnerships and investing in advanced technology. Such measures are aimed at equipping consultants with better tools and resources to drive sales and deliver exceptional service. The company’s collaboration with Virgin Voyages exemplifies this approach, showcasing a model of integrated support and training that has yielded notable results. This tactic is not only expected to bolster sales but also to solidify the agency’s position as a leader in the cruise segment.
The agency’s reported triple-digit growth in sales, particularly in collaboration with Virgin Voyages, highlights the effectiveness of its strategy. By focusing on strategic partnerships and strengthening its consultant base, Not Just Travel is poised to sustain its momentum in a competitive market. Furthermore, the agency plans to replicate similar partnerships with airlines, hoteliers, and tourist boards, promising a diversified portfolio that caters to evolving customer demands.
Expanding beyond cruise, Not Just Travel is set on boosting its focus on luxury and adventure travel. The firm has earmarked plans to recruit over 250 new agents each year, primarily individuals new to the travel industry. This recruitment drive is part of a broader strategy to infuse fresh perspectives and energies into their services while maintaining strong ties with existing partners like Beachcomber Resorts & Hotels and Hyatt.
Co-founder Steve Witt has articulated a vision that places a premium on coaching, training, and development initiatives. This focus underscores a forward-thinking approach where internal capability development complements external growth efforts. The agency’s initiative to not only board agents onto cruise ships but also incorporate structured coaching and content creation sessions marks a significant shift in traditional sales methodologies.
Not Just Travel’s strategic emphasis on enhancing existing consultant capabilities and forging robust supplier partnerships positions it well for achieving its ambitious £1 billion turnover target.
